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Research keywords:
Political Economy; Spatial Politics; Labor Studies; Network Study; China Politics
Dissertation title:
Rethinking the Networks: Flexibility in the Mass Customization of China’s Shoe Production
Dissertation abstract:
My ethnographic research is set in the Pearl River Delta Region, or the PRD Region in China. My research is about shoes. We wear shoes every day, but too often, we don’t think about how they are made, who is behind the assembly line, and what process produces a shoe. We may even buy shoes with a single click on Amazon, Taobao, or another e-retail platform. With a click, we extract social, political, and technological resources from whichever community makes our shoes. The capacity for shoe manufacturing in China is transforming from mass production, in which centralized factories produce thousands of the same type of shoe on an assembly line every day, to what is called mass customization, in which every pair of shoes produced on the assembly line is destined for a specific owner, who has already paid online.
If mass production was systems-oriented, mass customization is data-oriented, and this leads to fragmentation which companies repackage and sell as networked flexibility. The result of this relentless push for flexibility is that labor and space are subjected to various forms of value extraction through digital driven production. Data is learned from data; algorithms are designed to design. Such translation is not segregated in one assembly line, rather, it is a network of knowledge within the system, and it also generates connections beyond its boundary for manufacturing.
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