Curriculum

Strategic Design and Management (BBA) Program

The Bachelor of Business Administration is awarded upon completion of 120 credits, as designated by the program. A maximum of 60 credits can be transferred. Students must maintain a 2.0 cumulative grade point average and fulfill all requirements in a timely manner.

Note: This curriculum applies to students who enter Parsons as first-year students in fall 2013 and later. Current students who entered Parsons in a prior academic year and incoming and prospective transfer students with sophomore or junior standing should refer to the Parsons Catalog appropriate to their catalog year. See Academic Policies for more details.

First Year F S
PUFY 1000 Integrative Studio 1 3 -
PUFY 1010 Integrative Seminar 1 3 -
PUFY 1100 Sustainable Systems 3 -
LMTH 1950 Quantitative Reasoning 1 3 -
PUFY 1030 Drawing/Imaging* 3 -
PUFY 1001 Integrative Studio 2 - 3
PUFY 1011 Integrative Seminar 2 - 3
PUFY 1020 Space/Materiality* or
PUFY 1040 Time*
- 3
ULEC 2230 Introduction to Political Economy: Lecture - 0
ULEC 2231 Introduction to Political Economy: Recitation - 3
Program Elective
- 3
15 15
Sophomore Year F S
PUDM 2315 Marketing, PR, and Branding 3 -
PSDS 2115 Managing Creative Projects and Teams 3 -
PLDS 2190 History of Design: Lecture 0 -
PLDS 2191 History of Design: Recitation 3 -
PUDM 2700 Information Visualization 3 -
Program Electives
3 3
Liberal Arts Elective
- 3
PSDS 2100 Research and Development Methods - 3
Quantitative Reasoning 2 - 3
PLDS 2500 Intro to Design Studies: Lecture - 0
PLDS 2501 Intro to Design Studies: Recitation - 3
15 15
Junior Year F S
PSDS 3100 Research and Development Advanced Methods 3 -
PUDM 3409 Financial Management 3 -
PUDM 3365 Business Design Planning 3 -
ULEC University Lecture Elective
3 -
Program Electives
3 3
Liberal Arts Elective
- 3
PUDM 3330 Strategic Management - 3
PSDS 3000 Innovation: Lecture - 0
PSDS 3001 Innovation: Discussion - 3
PUDM 3420 Global Professional Practices - 3
15 15
Senior Year F S
PUDM 4120 Senior Project 1: Capstone 3 -
PUDM 4041 Ethical Decisions and Leadership 3 -
PSDS 4110 Portfolio Strategies: Lecture 0 -
PSDS 4111 Portfolio Strategies: Workshop 3 -
Program Electives
3 3
Liberal Arts Electives
3 3
PUDM 4121 Senior Project 2: Capstone - 3
PUDM4322 Business Models and Entrepreneurial Strategy - 3
PUDM 4045 Business Regulations and Practices - 3
15 15
TOTAL CREDITS 120

* The two first-year studio courses—Drawing/Imaging and either Space/Materiality or Time—can be taken in any sequence, one in the fall semester and one in the spring.


Connect with the New School