The BBA in Strategic Design and Management educates students in the entrepreneurial and strategic aspects of design and in design aspects of business. Project-based studio and seminar courses integrate business, design, and liberal arts education, promoting interdisciplinary learning through wide-ranging research and collaborative work.
The four-year curriculum encompasses introductory and advanced courses in strategic thinking and management in design and business; innovation and sustainability research; quantitative thinking, data analysis, and financial management; critical reasoning through reading and writing, visual communication, and information design; scenario planning; and entrepreneurship and leadership.
Course formats include lectures with discussion sections, seminars, and studios, offering a range of learning experiences emphasizing individual and group work, project-driven learning and special workshops, as well as field-based research. In Senior Seminar and Thesis classes, students research and analyze both economic and cultural aspects of the marketing and management of designed objects, environments, and experiences.
Building on the expertise of our faculty and networks in New York and abroad, Parsons will offer the BBA Strategic Design and Management program on our Paris campus starting in fall 2013. Students enrolled in the program, whether their home campus is located in New York or in Paris, have the same curriculum and will be able to pursue a continuous course of study between the two cities. (Studying abroad requires good academic standing and the approval of your academic advisor.)
Faculty in Strategic Design and Management are practicing professionals who bring their own business and design experience, working in New York City and internationally, to the classroom. Students have the opportunity to collaborate with an exclusive and diverse network of executives, activists, academics, artists, designers, and scientists. Through internships with some of the most creative organizations in New York (including fashion houses, media companies, and advertising agencies), students can gain work experience while exploring potential career paths.
Students graduate with skills and competencies that prepare them for lifelong personal and professional growth. Strategic Design and Management students master conceptual and technical skills that enable them to develop innovative ideas and help organizations fulfill their missions and gain competitive design-driven advantage. Alumni succeed in a range of capacities: starting their own businesses, managing creative people and projects, marketing new products and services, devising design-driven business strategy, and assuming leadership positions.