The BBA in Design and Management program educates students in the entrepreneurial and strategic aspects of design, as well as in design aspects of business. Project-based studio and seminar courses integrate business, design, and liberal arts education, promoting interdisciplinary learning through wide-ranging research and collaborative work.
The four-year curriculum encompasses introductory and advanced courses in strategic thinking and management in design and business; innovation and sustainability research; quantitative thinking, data analysis, and financial management; critical reasoning through reading and writing, visual communication, and information design; scenario planning; and entrepreneurship and leadership.
Course formats include lecture with discussion sections, seminars, and studios, offering a range of learning experiences emphasizing individual and group work, project-driven learning and special workshops, as well as field-based research. In Senior Seminar and Thesis classes, students research and analyze both economic and cultural aspects of the marketing and management of designed objects, environments, and experiences.
Design and Management courses are taught by practicing New York City professionals, giving students the opportunity to collaborate with an exclusive and diverse network of executives, activists, academics, artists, designers and scientists. Through internships at the most creative organizations in New York, students gain work experience while exploring potential career paths.
Students graduate with skills and competencies that prepare them for lifelong personal and professional growth. Design and Management students master the conceptual and technical skills to develop innovative ideas and enable organizations to fulfill their missions and acquire competitive, design-driven advantage. Alumni succeed in a range of capacities: starting their own businesses, managing creative people and projects, marketing new products and services, devising design-driven business strategy, assuming leadership positions.
