Parsons Paris

Parsons Paris.

PARSONS > Catherine Strassman

Catherine Strassman


Knitztape is a tool kit that deploys a unique fusion of graphic design, digital technology, and music to allow musicians who release free digital mixtapes online to translate their words or sounds into knitwear. Using an algorithm, a computer program analyzes lyrics from mixtapes that fans tweet to @knitztape, then translates them an abstract digital pattern. Once filled with tweets, the program then outputs the pattern to a digital printer where it is printed on knit fabric, which is sewn into a tank top or t-shirt and becomes available to the fan for purchase.
Knitztape promotes social commerce and the exploration of new business models for the Internet age musician, while providing a physical keepsake for fans.