Storm Warning

Monday, January 26, 2015: 11:00 a.m.
Due to severe weather conditions, The New School will close early today, Monday, January 26, 2015 at 6pm. All classes and activities beginning after 6pm are canceled, any classes that begin before 6 but are scheduled to continue beyond 6 are also canceled. The New School will be closed tomorrow, Tuesday, January 27, 2015. learn more

Parsons Paris

Parsons Paris.


Jean Haejin Shim


Communication Design (BFA) / Jean Haejin Shim

New Jersey

New Jersey has become a place of ridicule. Is there any way to transform perceptions of the state through rebranding? This project is about exploring a flexible identity system that emphasizes the diversity of the state’s population and geography.

The identity system has been designed based on cartographic symbols which are the abstract symbols on maps that represent various geographic phenomena involving location, distance, volume, function, process, etc. With cartographic symbols, the identity system can be used as a complex tool for visualizing culture—a compilation of research filtered into a single emblem.

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