Culture and Place

Rethinking Business

The Bachelor of Business Administration (BBA) in Strategic Design and Management program is housed in the School of Design Strategies (SDS), along with the BFA in Integrated Design, the Foundation program, and the Environmental Studies and Urban Design programs. Like the other SDS programs, Strategic Design and Management focuses on design as a catalyst for change in cities, services, and networked systems.

Cross-Disciplinary Study

As part of a university with a tradition of interdisciplinary inquiry, Parsons encourages students to choose from a wide range of elective courses in the humanities, social sciences, media studies, and business. The Strategic Design and Management curriculum also includes required courses from across a variety of disciplines at The New School. The program emphasizes interdisciplinary research, merging design with the social sciences to understand people's needs and promote sustainable lifestyles.

Strategic Capital

As international centers of design and business, New York City and Paris offer a rich array of services, systems, and partners for study and collaboration. Field trips, on-site events, and special courses involving corporate sponsors introduce students to the everyday business of design in successful local and international organizations. The program also works with dozens of top firms and organizations—from New York Times to Zac Posen—to arrange design-related internships for credit.

External Partnerships

Collaborative projects offer students the chance to work in real work-world situations with diverse groups of people. In recent years, Strategic Design and Management students have worked with such high-profile organizations and institutions as Kiehl's: Since 1841, the Luxury Education Foundation, the New York City Departments of Transportation and Parks and Recreation, JPMorgan Chase & Co., and CARE/Ajkem'a Loy'a.

Developing a Research Culture

The program hosts public programs such as the annual Stephan Weiss Memorial Lecture Series in Business Strategy, Innovation, and Negotiation, in which an international roster of industry experts share diverse perspectives on business and management in the design industry. SDS faculty contribute to the school's annual publication, the Journal of Design Strategies, which presents research on collaborative work combining design, business, and innovation.



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