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Stu Rentzler

Stu Rentzler

Part-time Assistant Professor

Office Location:

  • Email: RentzleS@newschool.edu


  • Interactive Ad Innovator

    The Wall Street Journal

    Public Company; 1001-5000 employees; nws; Newspapers industry

    March 2014Present(5 months)New York City Area

    Advice and help implement innovations in ad units and editorial advertisements. Using best practices along with stable cutting edge specs - help develop ad units that break from the normal expectations.

    Work with team members in including creative directors, editorial, project managers, and programmers to figure out ways to improve upon ideas with feasible yet forward thinking tech deliverables. Work to create Flash banner ads and HTML5 ad units with backends to stream in new content, bring in social media, and link into live client systems for clients including Adobe, Cunard, Capital One, Tennis Channel, and Zurich. Spec out future ad potentials with advance interaction and media integration for long term goals.

    Professional Programs: Continuing Education

    Parsons the New School of Design

    Educational Institution; 1001-5000 employees; Higher Education industry

    January 2003Present(11 years 7 months)

    Instruct classes in: Digital Design & Illustrator; Photoshop Basics; 3D modeling Fundamentals 

    Privately Held; 10,001+ employees; Broadcast Media industry

    May 2002Present(12 years 3 months)Greater New York City Area

    Work annually for Disney/ABC as a graphics engineer & motion graphics artist, Twitter API app developer, for the live Upfront marketing event.

    AOS/AAS, Visiting Instructor

    Pratt Institute

    Educational Institution; 1001-5000 employees; Higher Education industry

    January 2000Present(14 years 7 months)

    Instruct classes in: 3D modeling and animation (Maya, Max, & Mudbox) ; Digital design and interactivity (Photoshop, Dreamweaver & Flash).

    Interactive Director/Developer

    Freelance/Consultant

    July 2013March 2014(9 months)

    Developing interactive strategies and user experience (UI) for build out of micro live streaming broadcast centers and the development of mobile games for Android, iOS, and Windows.

    Consultant with clients and lead on internal projects. Provide functional recommendations as well as supervise the development of game interface & story.

    Implement prototypes and refine functionality using frameworks, including, starling, feathers, and away3D. Work with programming languages of AS3, JQuery, PHP, and HTML5. Development tools include the Adobe CC suite (Flash Builder, Flash Pro, Gaming SDK, Dreamweaver, Photoshop, AfterEffects, Edge Animator, and Illustrator).

    Public Company; 10,001+ employees; DIS; Entertainment industry

    May 2002January 2014(11 years 9 months)New York

    Work annually for Disney/ABC as a graphics engineer & motion graphics artist, Twitter API app developer, for the live Upfront marketing event.

    Freelancer / Developer

    Grey Group

    Public Company; 5001-10,000 employees; WPPGY; Marketing and Advertising industry

    February 2013July 2013(6 months)New York, New York

    Worked on various campaigns including Canon, E*trade, & Marriot. Took rough storyboards from Illustrator and Photoshop compositions and other assets and refined animation concepts and artwork for delivery across ad networks. Created various one-of a kind AS2 & AS3 engines/simulations to use in banner ads, such as wind and emulating camera moves with flat art. Also responsible for implementing various social media components to a campaign, such as, e-newsletters, art for Facebook, and flicker community banners.

    Consultant

    3DEA

    November 2012February 2013(4 months)New York

    Work at a 3D pop up store in Manhattan providing information, demonstrations, body scanning, and design services.

    * Designed 3D art toy for education and retail (http://statigr.am/tinyroboti).
    * Taught children's workshop on how to design 3D objects.
    * Informed the general public on the concept and use of 3D printers and connected services.
    * Created micro-production facility to produce 3D printed art objects.
    * Helped clients work their ideas into next-step action plans for development.
    * Talked with visitors to provide assistance in selecting services, retail products, equipment, abd more understanding of the technology.

    Director of Concepts Development

    Everything Presented, Inc.

    February 2011February 2013(2 years 1 month)New York

    Worked with clients and internal team to define visions, resources, and implementation strategies for projects. Provided management and support for application prototyping projects, web development, and motion graphic projects. Designed wireframes, site flow charts, UX, and comp sketches for interactive development. Transformed Photoshop & Illustrator files into functional site designs. Created motion graphics for clients using Maya, AfterEffects and other 3D and 2D tools.

    Senior Director

    Big Screen Plaza

    August 2009February 2011(1 year 7 months)

    Developed a 2 million dollar outdoor dynamic urban park space screen for arts and entertainment used for Kimpton Hotel Eventi in Manhattan. Help oversee operations and manage the project’s annual operating budget.

    •Strategized on developing content exchanges.

    •Developed relationships with organizations.

    •Worked with marketers to review pitches and create opportunities for selling branded screen time and innovative experiences that brought in advertising dollars.

    •Managed production and acquisition staff including research assignments, daily tasks, long term goals, hiring, training, and hour tracking.

    •Created workflow for the processing and display of content.

    •Worked to provide better audiences experiences through the community of social nodes and community based interest.

    •Oversaw the development of content delivery system as well as standards and practices for acquiring, filtering, and ingesting content.

    •Met with LodgeNet, Time Warner, and conduit installers to secure and test content aggregation within the venue.

     

    Web developer & trends consultant

    Consultant

    July 2006August 2009(3 years 2 months)

    Created interactive experiences, websites, motion graphics, and reports for a wide range of clients. Clients included: Adobe, BBDO, Bloomberg, Canon, Cardiovascular Research Foundation, Ogilvy & Mathers, Posner Advertising, Syfy Channel, United Nations, and Waterfront Media.
    implementing site that confirm with U.N.’s methods and policies and technological practices.

    Director of Interactive / Developer

    Clayrain Company

    January 2001August 2004(3 years 8 months)

    Worked on various interactive and media strategy projects for client accounts including: Large Animal, Kumon, Fuji Electric, Showtime, ADP, and SmileTrain.

    •Lead front and back end development, hiring and managing temporary workers to fulfill project needs.

    •Defined and refined project goals with clients.

    •Built of corporate presentations; digital video conversion.

    •Involved with the creation of digital strategies for emerging companies

    •Lead the conceptualization and development of distant learning software beta-tested at The New School and at Columbia University.

     

    Director of Interactive Division

    O-Interactive

    March 1999January 2001(1 year 11 months)New York

    Lead interactive team within branding and design agency. Developed business and entertainment web sites, presentations, and interactive products.
    •Managed team members, client relations, and developed sites frameworks.
    •Created all phases of soft documentation, including: RFPs, SOWs, project roadmaps, client sign-offs, and technical documentations.
    •Created technical visualizations of project workflows including wireframes and site maps.
    •Programmed websites and entertainment experiences with PHP, HTML, CSS, FLASH, & ASP.
    •Kept track of budgets, time resources of full-time interactive staff and temporary workers.

    •Met with clients for pitch meetings and idea refinement and project capabilities meetings.
    •Accounts included: New Balance, PC EXPO, On Demand Digital Print & Publishing EXPO, TimeWarner Pay-Per-View, And Senesco Bio Technologies.

     

    Concepts Developer
    Cameraplanet, Broadcastnewsnetwork

    March 1998March 1999(1 year 1 month)

    Worked on start-up site for a video community.

    •Created wireframes, prototypes, web interfaces, and database structures. Designed and programmed in: Photoshop, Illustrator, HTML, CSS, PHP, & Actionscript.
    •Worked with team to help define the parameters of the community, including user experiences and legal issues.
    •Conceptualized and rebranded parent broadcast company’s identity (to BNNtv).
    •Prepared presentations and presented with team to venture capitalist during investment rounds.

    Senior Designer

    McGraw-Hill Higher Education
    Privately Held; 1001-5000 employees; MHP; E-Learning industry

    February 1996March 1998(2 years 2 months)

    Managed the design, creation and production of book covers for the professional book division of McGraw-Hill including business, construction and computing imprints.

    •Worked with art directors, editors, marketer and production staff to fulfill schedule for book jacket and marketing collateral creation.
    •Managed freelance artists.
    •Produced and retouched designs with Photoshop & Illustrator.
    •Created mechanicals boards (traditionally and digitally)
    •Worked with editorial to verify contractual fulfillment within designs.

    •Checked proofs for accuracy and defects.

    •Digitalized and automated forms that flowed into routing and the status system.

    Undergraduate, part-time faculty

    School of Visual Arts
    Educational Institution; 501-1000 employees; Higher Education industry

    September 1995May 1997(1 year 9 months)
    Instructed classes in: 3D Max modeling and animation.

     

    Media Developer 
    Vanguard Media

    September 1994February 1996(1 year 6 months)

    Worked with Silicon Alley media company in the production of CD-ROMs and websites for entertainment and corporations.

    •Coded new media experiences using Adobe Director; Flash, C++, HTML.
    •Wrote press releases, game documentations, and client pitch material.

     

    Digital Visualization Artists
    Stantec, Inc. (Volmer Associates)

    January 1992September 1994(2 years 9 months)

    Created computer 3D animated simulations and 2D digital stills to support the various projects of architectural and civil engineering firm. Projects included:

    •EZ Pass signage and simulation.
    •Wet lands restoration.
    •Reclaiming of pedestrian areas along the West Side Highway.
    •Route 21 in New Jersey Highway expansion.
    •Subway flow simulations.

    •Worked with architects and in-house graphics department to develop presentations and RFPs.
    •Lead visualization department and managed project creations and resources.
    •Researched and integrated emerging hardware and software into visualization pipeline.
    •Animated using 3D Max, AutoCad & Adobe Premiere 

     




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