PAFM
1061
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Fall 2011
|
Faculty:
Richard Bianchi,
Mary Kassner,
Nancy Klein,
Robert Laub
This course examines branding and the ways that brands acquire and sustain value in the marketplace. Brand equity is among a firm's most valuable assets and one of the most important aspects of marketing today. This course focuses on the challenges of brand management, exploring how successful marketers go about developing and managing successful brands.
