The Bachelor of Business Administration (BBA) in Strategic Design and Management introduces you to design strategies and business practices through studio-based projects, seminar courses, and liberal arts. This four-year interdisciplinary program prepares you for entrepreneurial and management positions in the competitive world of creative industries. It examines the essentials of marketing, communication, management of innovation, financial management, strategic management, product development, ethical business, global practices, and other core practices and theories. Paris with its wide range of historical and contemporary fashion houses, art institutions, and cultural organizations lends itself to exciting partnerships and job opportunities.
At Parsons Paris, Strategic Design and Management students acquire analytical, strategic, collaborative, and business skills in the context of fashion and luxury industries, as well as art, design and other contemporary creative fields. Paris, the capital
of the world’s leading high-end fashion brands serves as a unique laboratory for students to learn how to develop new business models while addressing today’s social and environmental challenges. The program provides strong grounding in the key
aspects of business and design, preparing students for further specialization in a range of professional fields, from the management of design to sourcing, production, communication, and entrepreneurship.
Through their course of study, students gain a solid understanding of strategic design and of the management of creative teams. They are trained to collaborate with various profiles of designers and managers within a creative company or start up. A series
of internships, workshops and collaborative projects, some of which with BFA fashion design students, involve partnerships with Paris-based companies. They allow for learning experiences grounded in current local and international conditions. They
also contribute to the development of students’ professional networks.
Students are trained to use critical analysis and independent judgement skills to design solutions for current social and environmental issues in the challenging context of fashion and other creative industries. They are also encouraged to develop new
sustainable organisational and entrepreneurial models based on fieldwork, quantitative research, market analysis, and design development. All projects from sophomore to senior year involve a cohesive fieldwork, a strong theoretical research and an
innovative design proposal that synthesizes the personal narrative and vision of each student.
The strong links with the industry and the regular involvement of professionals from the fields of fashion, luxury, design, art and culture provide students with a concrete knowledge of the field and valuable networking opportunities. The program prepares
them for a broad variety of career outcomes, from positions in junior management, communication, production or marketing, to creative direction, international development or brand management. Students also acquire practical methods and entrepreneurial
tools to start their own business. Graduates may also continue their studies at the graduate level in SDM or in a related field.
The Bachelor of Fine Arts degree is awarded for completion of 120 credits as designated by the program. A maximum of 60 credits may be transferred from another institution. Students must maintain a 2.0 cumulative GPA and fulfill all requirements in
a timely manner.
To view degree requirements from prior years, visit the Academic Catalogs archive.
All undergraduate Parsons Paris applicants are required to apply online using the
Common Application. You must complete all required fields and uploads prior to submission.
Any additional supporting documents that need to be sent by mail must include an
Application Materials Cover Sheet. All supporting materials must be received before your application can be reviewed.
See below for additional information regarding submission of transcripts and recommendations.
Learn more about what Parsons students, faculty, and alumni are doing throughout the city and around the world.
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