John Bruce, Program Director
Read and Download Viewbook
The business of design and the design of business are at the center of the BBA Strategic Design and Management program, which combines studios and seminars that integrate business strategy, design methods, and liberal arts capacities. In hands-on interdisciplinary projects and applied research, you learn to put ideas into action and develop forward-thinking approaches to creative enterprise in various settings.
This program is part of Parsons' School of Design Strategies (SDS). Learn about the
SDS community and explore our blog to see what students, faculty, and alumni are doing in NYC and around the world.
Offered both in New York City and at Parsons Paris, this curriculum brings together innovation and sustainability research, entrepreneurial skill building, quantitative reasoning, financial management, visual communication, and information design.
Art and design history and theory courses build your research, writing, and critical reasoning skills. Courses and projects led by practicing professionals enable you to work with entrepreneurs, designers, activists, and researchers at organizations like the New York City Department of Parks and Recreation, JPMorgan Chase, LVMH, and Memorial Sloan-Kettering.
You can explore your interests and future career paths in electives offered throughout The New School; internships with local businesses and organizations give you real-world experience. The program hosts public programs and symposia that connect you with diverse perspectives and practices. SDS faculty contribute to the school’s annual publication, the Journal of Design Strategies, which presents research on collaborative work combining design, business, and innovation. You graduate prepared to develop design-driven strategies, manage projects and marketing, and assume entrepreneurial and leadership positions.
Graduates find success in design strategy, innovation, entrepreneurship, branding and marketing, and management.
The Bachelor of Business Administration is awarded upon completion of 120 credits, as designated by the program. A maximum of 60 credits can be transferred from other institutions. Students must maintain a 2.0 cumulative grade point average and fulfill all requirements in a timely manner.
Note: This curriculum applies to students who enter Parsons as first-year students in fall 2013 and later. Current students who entered Parsons in a prior academic year and incoming and prospective transfer students with sophomore or junior standing should refer to the Parsons Catalog appropriate to their catalog year. See
Academic Policies for more details.
*The two first-year studio courses — Drawing/Imaging and either Space/Materiality or Time — can be taken in either sequence, one in the fall semester and one in the spring.
How can a metropolis become more sustainable? Logan and Chelsea know that the answer is systemic.
Client service director, Smart Design
Brand analyst, Vivaldi Management Consultants
Design researcher/innovation specialist, Carolinas HealthCare System
Innovation analyst, Fahrenheit 212
Executive director of Strategy, Brand Union
Management trainee, L’Oreal S.A.
Mary Elise Chavez
Account manager, Blue Fountain Media
Associate information architect, DDB (advertising)
Business intern, Lloyd & Co.
Account executive, Online Marketing Group
Retail operations analyst, Versace USA
Senior advisor to the deputy executive director, Port Authority of New York and New Jersey
Brand strategist, Gensler Architects
Lead interaction designer, Digitas Health
Consultant, Husband Retail Consulting
Join the creative community at
Parsons School of Design. Whether you want to be a designer or work on the business side of creative organizations, you'll benefit from the energy, opportunities, and resources that come from studying in a world capital of design and business.
Many of our
undergraduate business students
intern at some of the most creative organizations in the world. At Parsons, you can begin networking early, learn the ins and outs of the creative field, and target a business career in an industry in which your colleagues share your passion.
All applicants are required to apply online using the Common Application. Save your work frequently and print a copy for your records. You must complete all required fields and uploads prior to submission.
Any additional supporting documents that need to be sent by mail must include an
Application Materials Cover Sheet. All supporting materials must be received before your application can be reviewed.
See below for additional information regarding submission of transcripts and recommendations.
Some of your required materials will be submitted through
Learn more about what Parsons students, faculty, and alumni are doing throughout the city and around the world.
Explore the SDS Community