College & Adult Summer Intensive Studies: Parsons Paris

Half-Day Course—Morning

3 U.S. credits recommended (non–liberal arts)
Language of instruction: English

This course is an immersive introduction to the fashion industries and strategies for managing them. Students explore the relationships between innovation, design, production, and marketing. The course also provides an overview of the Parisian high-end fashion market and its key actors, from designers to retailers. Through visits to Paris luxury stores and showrooms students gain an overall understanding of today’s fashion business.

Half-Day Course—Morning

3 U.S. credits recommended (non–liberal arts)
Language of instruction: English

This applied-theory studio elective explores the interconnected ethical issues and new challenges facing the fashion industry while enabling students to integrate responsible approaches into their practice.

Half-Day Course—Afternoon

3 U.S. credits recommended (non–liberal arts)
Language of instruction: English

Collaborations in the Creative Industries is a course investigating the way things work in the creative business world. Students are guided through the visual and performing arts, architecture, cinema, music, literature, and fashion, considering the history of strategies and today’s synergistic influences and investigating key players in our fast-paced global culture. The class studies the creative industries that form the essential bridge between art and commerce while addressing sustainability in the broadest sense of the word: from environmental and historical perspectives.

The class travels along the various roads linking the design studio and the top-secret boardroom, investigation the strategies used to win over critics, fans, high-bidding collectors, endorsers, adoring followers, and consumers. As the class raises questions about creativity and the collaborative strategies required for success, students develop a solid understanding of what makes these complex, highly creative fields tick.

Half-Day Course—Afternoon

3 U.S. credits recommended (non–liberal arts)
Language of instruction: English

This course is an immersive introduction to communication strategies in fashion and luxury companies. Students learn how to create and foster dialogue between a fashion brand and consumers. The seminars and workshops cover a range of topics, such as semiotic resources for brand identity, advertising and event management, experiential marketing, digital and interactive marketing, fashion journalism, and fashion public relations in the digital age. In addition, the course offers a Parisian perspective of luxury company strategies and investigates heritage management strategies from a communications perspective.

Full-Day Studio Course

3 U.S. credits recommended (non–liberal arts)
Language of instruction: English

This course introduces students to various approaches and techniques involved in the design process for fashion products. Students are encouraged to experiment as they research and find inspiration for a fashion collection and devise innovative 2D and 3D production methods for their fashion pieces. Working on projects individually and in groups, students develop fashion concepts and explore how fabrication methods and color affect collections.