College & Adult Summer Intensive Studies: Parsons Paris

Half-Day Course—Morning

3 U.S. credits recommended (non–liberal arts)
Language of instruction: English

This course is an immersive introduction to the fashion industries and strategies for managing them. Students explore the relationships between innovation, design, production, and marketing. The course also provides an overview of the Parisian high-end fashion market and its key actors, from designers to retailers. Through visits to Paris luxury stores and showrooms students gain an overall understanding of today’s fashion business.

Half-Day Course—Afternoon

3 U.S. credits recommended (non–liberal arts)
Language of instruction: English

This course is an immersive introduction to communication strategies in fashion and luxury companies. Students learn how to create and foster dialogue between a fashion brand and consumers. The seminars and workshops cover a range of topics, such as semiotic resources for brand identity, advertising and event management, experiential marketing, digital and interactive marketing, fashion journalism, and fashion public relations in the digital age. In addition, the course offers a Parisian perspective on luxury company strategies and an exploration of heritage management strategies from a communications perspective.

Full-Day Studio Course

3 U.S. credits recommended (non–liberal arts)
Language of instruction: English

This course introduces students to various approaches and techniques involved in the design process for fashion products. Students are encouraged to experiment as they research and find inspiration for a fashion collection and devise innovative 2D and 3D production methods for their fashion pieces. Working on projects individually and in groups, students develop fashion concepts and explore the way fabrication methods and color affect collections.