Case Study: Design Thinking for Better Business
Admission Contact and Academic Director
Academically rigorous and industry focused, the Global Executive Master of Science in Strategic Design and Management with Parsons School of Design, the No. 1 art and design school in the United States,
is specially designed for ambitious professionals and entrepreneurs eager to transform their organizations’ approach to business. Over the course of 18 months, a select group of diverse professionals engage in a series of three-day seminars held at
Parsons’ hub in Paris, combined with online learning, hands-on studios, and global experiences in cities around the world.
The new global economy is an ever-changing ecosystem increasingly driven by innovation, creativity, and collaboration. Understanding the complexities — and possibilities — of this landscape is essential to leading groundbreaking business strategies and
pushing all kinds of industries to the next level. Start your journey today and shape the future of business.
The Global Executive Master of Science in Strategic Design and Management is designed to accommodate the demanding schedules of working professionals. Cohort members complete the entire program in 18 months while keeping their current jobs. In addition,
the blended format of online and on-campus intensive learning offers participants the flexibility needed to balance academic, professional, and personal commitments.
Discover our program curriculum.
Our Global Executive program lives up to its name, offering a uniquely global and modern experience. It combines weekend intensives at our Parsons Paris campus, followed by online coursework and week-long
studio intensives held at our hubs in New York City and Shanghai — giving students firsthand exposure to the challenges and opportunities presented by the 21st-century global economy.
The innovative approach of the Global Executive MS in Strategic Design and Management responds to the needs of the new economy. Students in the program partner with companies to collaboratively find solutions to challenging problems and advance entrepreneurial
efforts. In addition, the program cultivates global engagement as the cohort travels to different cities that are part of the Parsons network, such as New York, Paris, and Shanghai, to build relationships and familiarity with different systems.
The coursework is structured to replicate real-world industry scenarios, giving the cohort hands-on experience in new business model development, creative team management, and the design of solutions. The Global Executive MS in Strategic Design and Management’s
inclusion of design thinking as an essential component of management and leadership equips students to better understand problems, unlock hidden needs, and design groundbreaking innovations to address those needs. Design thinking allows leaders to
solve the most complex of problems using empathy, experimentation, observation, and ethnographic research to reach holistic solutions.
The Global Executive MS in Strategic Design and Management program gives disruptors and innovators the opportunity to enhance their skill set, enabling them to lead creative change in their industries. The program exposes cohorts to new industry contexts
and practices, both within and outside of design-intensive industries. The program has served as a creative hub for students from various industries, such as banking and finance, law, media, and human resources.
The Global Executive MS in Strategic Design and Management is designed for professionals who have demanding schedules but want to dedicate time to revamping their skill set. The program lasts 18 months, and students need to be out of the office for a
total of only 18 days. In the program, they develop lifelong professional and personal relationships with classmates, program faculty, and industry leaders from around the world.
Get Started Today
Applications Close: June 15, 2019
Explore the full program calendar to learn more about class start dates and locations.
New School Global Executives' Insights on How to Transform the World Through Strategic Design: May 23, 2019, Paris
The Nth Degree Series: May 18, 2018, Parsons Paris
The Next Web: Design Thinking Workshop: May 24-25, 2018, Amsterdam
Asking Out Loud podcast series at Cannes Festival of Creativity and Innovation: June 18-22, 2018, Cannes
Want to meet our students or faculty? Note the dates and locations below if you wish to set up a time to meet at one of our campuses.
Live-recorded info session
Conversation with Design Leaders — GEMS Alumnus Jack Roberts
Conversation with Design Leaders — GEMS Alumnus Miguel Espinosa
Service Design for a Better World
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American Marketing Association: Top 10 Ways to Use Design Thinking in Driving Innovative Marketing Strategies Watch
5 Top Take-Aways on Leading as a Global Executive from Inside the Cannes Lions Festival of Creativity and Innovation Watch
21st-Century Approaches to Service Design: Ten New Ideas for Any Industry Watch