Social Media

Before starting any new social media accounts, please review the guidelines below and contact the senior director of Digital Content and Engagement. 

All accounts must have a password that is shared with the Digital Engagement team in case of emergencies.

• Best Practices for Social Media Guide
• Requests for New Accounts
• Password Form
• Icons and Avatars: Policy and Guidelines
• Icons and Avatars: Folder

Each social media platform has its own preferred content types, sizing, and styling. To use these platforms effectively, you need to tailor your media to these different environments and to the audience.

Use the following guides and tutorials to make the most of your channel:

• Social Posting Cheat Sheet
• Social Media Image Sizing and Formats Guide
• Instagram Story Templates

Colleges, departments, centers, and other groups at the university are allowed to create and maintain their own YouTube accounts. Content on these platforms must adhere to all New School branding requirements, as well as university legal policies in regard to copyright, intellectual property, and accessibility.

Before beginning a channel, review the following guidelines, as well as the sections below on accessibility and copyright. For video editing files, including templates, check the Video and Photography subsections, further down this page.

• YouTube Channel Guidelines: Deck
• Video Graphics for Editors: Folder

Light editing of photography and video can make a huge difference in the quality of your content. Watch the tutorials below to learn about simple techniques you can use on your smartphone as well as the Adobe Creative Suite. 

• Shooting and Editing Photography Tutorial
• Editing and Optimizing Video Tutorial
• Tutorials from Adobe (requires sign-in)

All content produced or shared by the university must meet our standards for accessibility, inclusiveness, and equity. This is an evolving area of practice, so please stay tuned for updates and trainings in this area.

• Accessibility and Inclusion Guidelines