Recent Updates: We're excited to begin the new academic year. More information about our health safety policies can be found on our COVID-19 Community Guide.

  • Bae-Perng Kuo

  • Digital Fashioning of the Material Body: Consumers and Their Fashion Consumption Online

    Fashion Studies (MA)

    Digital Fashioning of the Material Body: Consumers and Their Fashion Consumptions Online
    In my thesis, I use an ethnographic approach to examine online fashion consumption. The thesis gives insight into the digital processes and affective experience of online shopping and explores the way fashion e-commerce influences the consumer’s fashion experience. With the development of information and communication technologies, the landscape of fashion has become ever more complex. Fashion and fashion practices such as consumption have become increasingly mediated by computers, screens, and websites. New perceptions of time and space resulting from interaction with the Internet have substantially changed people's relationships with fashion and modes of fashion consumption. In contemporary consumerist society, people shop online for convenience, immediacy, better prices, and more options. Buying clothes on the Internet involves digitization, mediatization, imagination, and other acts of deciphering fashion images that were unknown in traditional fashion retail. Being physically and materially alienated from products, online consumers rely on visual and textual information from e-commerce sites and their own imaginations to make purchase decisions. The process of accurately imagining a three-dimensional product from two-dimensional images of garments and bodies in product listings is challenging even for the more experienced consumer, making online fashion consumption uncertain and risky.
  • Program Details

    Inspired by this work? Explore program features, curriculum, faculty, and more.

  • Related Work

    • Colleen Hagan

      Trying On for Size and All the Watching Eyes: Unpacking the Significance of YouTube Try-On Haul Videos
    • Iesha Coppin

      A Duality of Identity: Capturing Caribbean Womanhood Image, Ideals, and Influence through Black Beauty, 1960–1970s
    • Elena Johansen

      Monstrous Women: Costuming Horror Films in the 21st Century
  • Take The Next Step

Submit your application

Undergraduates

To apply to any of our undergraduate programs (except the Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs) complete and submit the Common App online.

Undergraduate Adult Learners

To apply to any of our Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs, complete and submit the New School Online Application.

Graduates

To apply to any of our Master's, Doctoral, Professional Studies Diploma, and Graduate Certificate programs, complete and submit the New School Online Application.

Close