Transform yourself from fashion connoisseur to entrepreneur. This program offers the basics in business practices for anyone interested in the fashion industry. Providing practical and theoretical foundations for industry or entrepreneurial careers, courses cover the history of and most recent developments in merchandising and retail buying, the ongoing changes in and evolution of global marketing, insights and experience in the NYC fashion industry, and a foundation in fashion history.
Today's competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer — psychographics and demographics — and consumer interests, with an emphasis on generational marketing.
Segmented and niche markets and their development are also discussed.
Study the fundamentals of fashion merchandising principles and the techniques you need to operate as a merchandiser in a successful fashion apparel company or as an entrepreneurial boutique owner. Analyze case studies outlining merchandising strategies
used by manufacturers and retailers. Study the impact of consumer behavior and how it leads to forecasting. Learn about “global merchandising,” where it’s effective, and how to determine when it’s a good fit.
In this course, you learn about the practical application of the materials, elements, and techniques used in the fabrication of modern apparel within the fashion industry. Aimed at students of fashion design and design professionals interested in understanding
the “how” as well as the “why” of textiles, this course covers the components involved in the design and manufacture of apparel and accessories. Included is the study of natural and man-made fibers, yarns, and textile structures such as knits and
woven fabrics, garment structure, decorative trims, and surface design and applications (printing, dyeing, and embellishment).
In this course, we explore fashion beginning with the father of haute couture and concluding with the designer who brought punk and new wave fashion into the mainstream. We discuss fashion in its historical context, examining economic and technological
influences, as well as those from the world of arts and artists. Broad thematic considerations include the nature of fashion (what it is and what it does) and its relationship to modernity, production and consumption, art, and globalization and customization,
as well as identity and the body. We assess the relationship of key designers, events, and movements to these broad themes, covering fashion and art from Charles Worth’s haute couture to the designs of the woman who dressed the Sex Pistols, Vivienne
Learn to work with a retail buyer or become one yourself. This course is essential for managers, retail business owners, and manufacturers’ account representatives. Topics covered include profitability scrutiny, open to buys, initial and cumulative markup,
shortages, sell-through, and sales to stock analysis. Students learn how to buy or communicate with buyers and complete practical and realistic assignments. There are no prerequisites.
This course examines fundamental marketing concepts in the global fashion marketing environment. Students explore consumer insights, positioning, competitive advantage, and channel decisions using both theoretical and practical approaches. Students analyze
and identify target markets and become aware of key marketing decisions as they develop a global marketing plan for a fashion company.
Enroll now for summer courses
Take an insider's look at our program and watch our live-recorded webinar today.
Design Thinking Info Session Friday, June 15, 2018, 4:00–6:00 p.m. Parsons Paris 45, Rue Saint-Roch, 75001 Paris, France
Open Campus Expo and Networking Night Thursday, August 9, 2018, 6:30–8:30 p.m. University Center 63 Fifth Avenue New York, NY 10003
Parsons at Open Campus Info Session + Panel Discussion Tuesday, August 14, 2018, 6:00–7:30 p.m. University Center 63 Fifth Avenue New York, NY 10003