Parsons

  • Fashion business courses teach basic business practices in the context of fashion and design. They prepare students to work in a variety of fields in the fashion industry, including marketing, retailing, and merchandising. This certificate can be completed online or through a combination of online and on-campus courses.

    Fashion Business Online Certificate Requirements

    • Consumer Behavior
    • Fashion Merchandising
    • The Medium of Fashion
    • Fashion History: 19th to 21st Century
    • Retail Buying
    • Marketing in a Global Environment
    • plus
    • Two (2) fashion elective* courses

    *Electives are Parsons courses that meet for (9) nine or more sessions on campus or online. Courses meeting for fewer than (9) nine sessions count as half of an elective and would need to be combined to fulfill one elective requirement. 

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    Consumer Behavior

    Today's competitive marketing climate has led many companies to explore theories of consumer behavior. This course focuses on the profile of the consumer — psychographics and demographics — and consumer interests, with an emphasis on generational marketing. Segmented and niche markets and their development are also discussed.

    Fashion Merchandising

    Study the fundamentals of fashion merchandising principles and the techniques you need to operate as a merchandiser in a successful fashion apparel company or as an entrepreneurial boutique owner. Analyze case studies outlining merchandising strategies used by manufacturers and retailers. Study the impact of consumer behavior and how it leads to forecasting. Learn about “global merchandising,” where it’s effective, and how to determine when it’s a good fit. 

    Medium of Fashion: Textiles

    In this course, you learn about the practical application of the materials, elements, and techniques used in the fabrication of modern apparel within the fashion industry. Aimed at students of fashion design and design professionals interested in understanding the “how” as well as the “why” of textiles, this course covers the components involved in the design and manufacture of apparel and accessories. Included is the study of natural and man-made fibers, yarns, and textile structures such as knits and woven fabrics, garment structure, decorative trims, and surface design and applications (printing, dyeing, and embellishment). 

    Worth to Westwood: Fashion from the 19th to the 21st Century

    In this course, we explore fashion beginning with the father of haute couture and concluding with the designer who brought punk and new wave fashion into the mainstream. We discuss fashion in its historical context, examining economic and technological influences, as well as those from the world of arts and artists. Broad thematic considerations include the nature of fashion (what it is and what it does) and its relationship to modernity, production and consumption, art, and globalization and customization, as well as identity and the body. We assess the relationship of key designers, events, and movements to these broad themes, covering fashion and art from Charles Worth’s haute couture to the designs of the woman who dressed the Sex Pistols, Vivienne Westwood. 

    Retail Buying

    Learn to work with a retail buyer or become one yourself. This course is essential for managers, retail business owners, and manufacturers’ account representatives. Topics covered include profitability scrutiny, open to buys, initial and cumulative markup, shortages, sell-through, and sales to stock analysis. Students learn how to buy or communicate with buyers and complete practical and realistic assignments. There are no prerequisites. 

    Fashion Marketing in a Global Environment

    This course examines fundamental marketing concepts in the global fashion marketing environment. Students explore consumer insights, positioning, competitive advantage, and channel decisions using both theoretical and practical approaches. Students analyze and identify target markets and become aware of key marketing decisions as they develop a global marketing plan for a fashion company.

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