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  • Fashion Business

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  • Contact Us

    Open Campus
    66 West 12th Street
    New York, NY 10011
    Tel: 212.229.5620
    opencampus@newschool.edu

  • This program introduces best practices in the fashion business, providing students with concrete and theoretical foundations for industry or entrepreneurial careers. Courses survey fashion history and recent developments in merchandising and retail buying. They also examine ongoing changes in global marketing and provide firsthand experiences in the New York fashion industry.

    • Format Online
    • Price $6,512–$6,552 total
    • Total Courses 8
    • Course Length Varies
  • Courses 

    Consumer Behavior

    This course focuses on demographic and psychographic profiles of consumer interests. It emphasizes generational marketing while also exploring segmented and niche markets.

    Fashion Merchandising

    Study fundamental techniques for merchandising fashion for an apparel company or as a boutique owner.

    Medium of Fashion: Textiles

    Aimed at fashion design students as well as design professionals, this course covers the elements involved in the design and manufacture of apparel and accessories.

    Worth to Westwood: Fashion from the 19th to the 21st Century

    This fashion history course opens with an introduction to Charles Frederick Worth, the father of haute couture. Our exploration concludes with Dame Vivienne Westwood, the designer who brought punk and New Wave fashion into the mainstream.

    Retail Buying

    Learn to work with a retail buyer, or become one yourself. This course is essential for managers, retail business owners, and manufacturers’ account representatives.

    Fashion Marketing in a Global Environment

    Students analyze and identify target markets and become aware of key marketing decisions as they develop a global marketing plan for a fashion company. 

    Two electives

    Electives that fulfill certificate requirements include Centering Your Brand, Online Retailing, Fashion Flats, and Fashion Entrepreneurship.

  • “While facts and figures are important, learning hinges on connection and synthesis of ideas. These ‘sparks’ come through conversation and engagement in the classroom.”

    — Joshua Williams, faculty member, Fashion Business Certificate program

  • Program Highlights

    Who Should Enroll

    • Anyone interested in the marketing, merchandising, and retailing of fashion, fashion history, or the globalization of fashion
    • Fashion professionals who want to master best practices
    • Independent designers who are pursuing entrepreneurship or creative partnerships

    What You’ll Gain

    • The terminology and leadership skills demanded for communication between vendors, suppliers, and producers
    • An understanding of the process of product development in a global marketplace
    • Demographic and psychographic analysis tools for identifying consumers
    • Social media tools for marketing to customers

    How You’ll Learn

    • Engaging video lectures and interviews with industry experts
    • Direct interaction with faculty practitioners at the top of their fields
    • Online collaboration and video conferencing 
    • Project-based learning focused on developing real-world skills and portfolio assets
    • Flexibility to review course content and complete assignments at any time
  • Why Open Campus?

    Welcome to a community of groundbreaking thinkers. At Open Campus, you have the freedom to reimagine your career path in the cross-disciplinary environment that you can find only at Parsons School of Design — the top-ranked accredited art and design school in the United States.* Our dynamic network of faculty scholars and working professionals are united by the same vision and values, and a drive to innovate. Discover new possibilities in professional education at Open Campus, making connections across industries and advancing your knowledge in unexpected ways. 

    *Quacquarelli Symonds World University Rankings (2020).





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Undergraduates

To apply to any of our undergraduate programs (except the Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs) complete and submit the Common App online.

Undergraduate Adult Learners

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Graduates

To apply to any of our Master's, Doctoral, Professional Studies Diploma, and Graduate Certificate programs, complete and submit the New School Online Application.

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