Profile

Tim is the co-founder of scenarioDNA a foresight consultancy that advises global clients on how to leverage cultural trends. He is the co-inventor of a patented methodology of Culture Mapping that analyzes patterns in language using computational linguistics and machine learning to identify and visualize trend narratives and forecasts. His work helps companies understand and leverage the dynamics of cultural change for a broad range of innovation challenges from new product and brand development to horizon scanning. Clients include Honda, IKEA, Nike, Hilton Worldwide, and Verizon.  Tim is also a frequent speaker and workshop leader at global conferences such as SXSW and Knowledge of Design Week, as well as in publications such as The New York Times, USA Today, Vogue, Fast Company, and Quartz on topics related to culture, society, and trends.

Recent Publications

Pre-emptive Culture Mapping: Exploring a System of Language to Better Understand the Abstract Traits of Human Interaction (Springer Nature)

Mapping Abstract Futures (Academy of Design Innovation Management)

The Epidemiology of Innovation (Springer)

Consumer Behavior 10th Edition (Chapter 11, “Consumers in Their Social and Cultural Settings.”) Pearson

Common denominators: what unites global youth? (Emerald)

Mapping Culture 

Performances and Appearances

There is an artificial intelligence that identifies youth subcultures (NSS Magazine)

Youth subcultures: where to find them, how to recognize them (Vogue Italia)

Nostalgic, hybrid and sustainable: what is the (indefinable) fashion of the 1920s like? (Vogue Italia)

Future Service Design (Knowledge of Design Week 2021

The Flux of All Resistance (L'Uomo Vogue)

What could our lives be like in 2025? (USA Today)

The way Trump talks about immigration (Quartz)

How will cultural trends affect the future economy? (HK01)

Space, the Frontier Right in Front of Us (New York Times)

Archetypes of Ideology’ in Beauty (Moodie Davitt Report)

Why Hongkongers need multifaceted training for a complex world (South China Morning Post)

Rethinking Utopia (KODW)

New Story vs.the News Story (Weiss Lecture Series)

Research Interests

subcultures, applied social science, computational linguistics, machine learning and artificial intelligence, specualtive design

Awards And Honors

System and method for culture mapping (Utility Patent US9002755B2)

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Portfolio

AnalyzingTrends.com

Culture Mapping Data Visualization

scenarioDNA Data Visualizations