Timothy Stock
Part-time Assistant Professor
Email
stockt@newschool.edu
Office Location
A - Alvin Johnson/J.M. Kaplan Hall - 66 West 12th Street
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Profile
Tim is the co-founder of scenarioDNA a foresight consultancy that uses both consumer anthropology and data science to advise global clients on how to leverage cultural trends. He is the co-inventor of a patented methodology of Culture Mapping that analyzes patterns in culture using computational linguistics and machine learning to identify and visualize trend narratives and forecasts. His work helps companies understand and leverage the dynamics of cultural change for a broad range of innovation challenges from personalization to globalization to climate change. Clients include Danone, Honda, IKEA, Land O' Lakes, Nike, FIFCO, Hilton Worldwide and Verizon. Tim has also been a frequent speaker at global conferences such as SXSW, Knowledge of Design Week, Luxury Symposium as well as a range of keynotes for corporate leadership conferences.
Recent Publications
Pre-emptive Culture Mapping: Exploring a System of Language to Better Understand the Abstract Traits of Human Interaction (Springer Nature)
Mapping Abstract Futures (Academy of Design Innovation Management)
The Epidemiology of Innovation (Springer)
Consumer Behavior 10th Edition (Chapter 11, “Consumers in Their Social and Cultural Settings.”) Pearson
Common denominators: what unites global youth? (Emerald)
Performances and Appearances
What could our lives be like in 2025? (USA Today)
How will cultural trends affect the future economy? (HK01)
The Future Through Design (Cobo Social)
The Role of Culture in Strategy (The Deep Dive Podcast)
Space, the Frontier Right in Front of Us (New York Times)
Archetypes of Ideology’ in Beauty (Moodie Davitt Report)
Bringing together top minds in design to brainstorm the future (South China Morning Post)
City needs strategy to take a decisive lead (South China Morning Post)
Why Hongkongers need multifaceted training for a complex world (South China Morning Post)
Packaging Luxury Products (Dow)
The way Trump talks about immigration (Quartz)
A Face in the Crowd (Research Magazine)
Language, Insight and Luxury (Brilliant Thinking)
Portfolio
AnalyzingTrends.com
Culture Mapping Data Visualization
System and Method of Culture Mapping (patent)
Current Courses
Analyzing Trends