Parsons

  • Susana Vidal

    Part-time Lecturer

    Profile:

    Susana has over 15 years of experience helping startups, NGOs and Fortune 500 companies develop marketing and growth strategies. She provides advisory services on strategy and business model innovation. She has experience working with entrepreneurs inside corporations designing products and services that solve real customer problems and co-creating sustainable business models. She is an expert in methods and tools like design thinking, business model canvas, value proposition canvas and lean startup. 

    Degrees Held:

    Economics bachelor from Universidad del Pacifico in Lima, Peru, MBA from Thunderbird School of Global Management in Arizona, USA. Innovation and Entrepreneurship Certificate from Stanford University. Global mindset, having lived and worked in the US, UK, Singapore, Australia and Peru.

    Recent Publications:

    Shift Innova Blog

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