• Mariana Amatullo

    Vice Provost for Global Strategic Initiatives


    Mariana Amatullo serves as Vice Provost for Global Strategic Initiatives in the Provost's Office at The New School. She is an Associate Professor of Strategic Design and Management at the School of Design Strategies and a core faculty member of the  Civic Service Design Graduate Minor that launched in fall 2019. Mariana is the President of Cumulus, the International Association of Universities and Colleges of Art, Design and Media, the only global association to serve art, media and design education and research.


    In the Vice Provost role, Mariana collaborates with the offices of Global Partnerships, Corporate Partnerships, Curriculum and Learning, and Open Campus to co-create and lead academic strategy on partnership assessment and execution and provide high-level support and advisement to faculty and staff stakeholders on programmatic frameworks, content, evolution, and follow-up for projects undertaken by these offices. Mariana also partners with the executive leadership and divisional academic leadership of the university to develop curricular or institutional collaborations, support the implementation of university-wide strategy and coordinate substantive partnership efforts.

    Mariana joined The New School in August 2017 to initially serve as the co-chair of the Management initiative at The New School, a university-wide effort developing an integrated approach to the conception and delivery of  a new vision of management education for the 21st century. Prior to The New School, Mariana was Vice President and faculty at ArtCenter College of Design where she co-founded and led its award-winning social innovation department, Designmatters, for sixteen years. As a practitioner-scholar, Mariana has extensive expertise conceiving, funding and managing a portfolio of international and national educational projects, research initiatives and publications at the intersection of design, design management and social innovation. Her research focuses on the agency of design in organizational culture. She publishes and lectures internationally about design and social innovation and serves on a variety of executive and advisory boards in design and the arts, including the Vera List Center for Arts and Politics at The New School. 

    Mariana is the lead editor of LEAP Dialogues: Career Pathways in Design for Social Innovation (Designmatters/DAP, 2016) and co-edited an open-source digest of the book: LEAP Dialogues: The Educator's Guide (Designmatters, September 2017); she is currently on the editorial team of a new global survey of social innovation case studies expected for fall 2020 (publihed by Routledge; working title Global LEAP: New Frontiers in Design for Social Innovation: Her dissertation “Design Attitude and Social Innovation: Empirical Studies of the Return on Design," establishes the first quantitative metrics in the literature that demonstrate the statistical significance of design capabilities in the context of social innovation aims. She holds a Ph.D. in Management (Designing Sustainable Systems) from the Weatherhead School of Management, Case Western Reserve University; an M.A. in Art History and Museum Studies from the University of Southern California, and a Licence en Lettres Degree from the Sorbonne University, Paris, where she also studied Art History at L’Ecole du Louvre. A native of Argentina and the child of a diplomat, Mariana grew up around the world.

    Degrees Held:

    PhD, Management (Designing Sustainable Systems), Weatherhead School of Management, Case Western Reserve University. M.A. Art History and Museum Studies, University of Southern California. License en Lettres, Paris IV, Sorbonne.

    Professional Affiliations:

    President, Cumulus International Association of Universities and Colleges of Art, Design and Media (2019-2022 term). Fellow, Royal Society for the Arts (RSA). Member, Design Management Institute (DMI). Member, AIGA. Member, Academy of Management. Member, Design Research Society (DRS). Beta Gamma Sigma Honors Society

    Recent Publications:


    Amatullo, M. and Shea, A. (2019). Human Rights,” in A Lexicon for Designing in Dark Times, edited by Eduardo Staszowski and Virginia Tassinari, Bloombsbury Press, (upcoming). Amatullo, M. (2019). Designing the Future We Want, in Dialectica scholarly journal of thought leadership, education and practice in the discipline of visual communication design, AIGA, Vol.4, (upcoming). Penin, L.; Staszowski, E.; Bruce, J.; Adams, B. and Amatullo, M. Public Libraries as Engines for Democracy: A research and pedagogical case study on designing for reentry, "Nordes 2019 Proceedings, Who Cares? Espoo, Finland. Buchanan, C., Amatullo, M. and Staswoski, E.(2019): "Building the Civic Design field in New York City," Revista Diseña, 14 (158-183), Escuela de Diseño of the Pontificia Universidad Católica de Chile.  Amatullo, M. “Design for Play in Social Innovation,” in Designing for Kids: Creating for Playing, Learning, and Growing  by Krystina Castella, Routeledge, 2018. Amatullo, M., Gottlieb, D., Herscovitch, P. and Ramshaw, S. (2018)  Book chapter: “Educating the Next Generation of Social Innovators: Designmatters at ArtCenter, ” in Public Interest Design Education Guidebook: Curricula, Strategies, and SEED Academic Case Studies, edited by Lisa Abendroth and Bryan Bell. Routledge. Amatullo, M. and May, J.(2018). "Embedding Designers in Government: A Case Study about Complexity," in Proceedings of Emerging Practices: Design in Complexity, the Design Research and Education Conference 2016, Tongji University, School of Design and Innovation. Amatullo, M., May, J., and Shea, A: LEAP Dialogues: The Educator's Guide (Designmatters 2017). Amatullo, M. chapter. Organizational Design in a Social Innovation Context, in Yee, J, Jefferies, E. & Michlewski, K. (2016). Transformations: 7 Roles to Drive Change by Design. Amsterdam: BIS. Amatullo, M. (2016). LEAP Dialogues: Career Pathways in Design for Social Innovation (Lead editor with eds. Bryan Boyer, Liz Danzico and Andrew Shea. Designmatters at ArtCenter College of Design/Distributed Art Publisher. Amatullo, M. (2016). "Insights from Integrating a Design Attitude Approach to the Ecosystem of International Development,"  20th DMI Academic Design Management Conference. Inflection Point: Design Research Meets Design Practice, Boston. Amatullo, M and Fabian, Christopher. Chapter: The UNICEF Experience of Innovation, A Conversation, in Ramalingam, B. and Bound, K. Innovation in International Development: Insights for Navigating the Paths and Pitfalls. April 2016. NESTA, UK. Amatullo, M. (April 2014). “Codifying Practices in an Emergent Space: Insights from the LEAP Symposium on the New Professional Frontier of Design for Social Innovation.” Journal of Design Principles and Practices: Annual Review Issue. Common Ground Publishing.


    Performances And Appearances:




    Milano Management Brown Bag Series, "Why a Design Attitude Matters: Measuring the Impact of Designers in Organizational Change," The New School, New York, October 3, 2019.

    Human City Design Award keynote lecture, September 26, 2019, Seoul, Korea. 

    Design Thinking Research Center, Yonsei University invited lecture, " Towards a Design Attitude for Social Innovation and Organizational Change," September 24, Seoul, Korea. 

    Regenerating Good International Symposium keynote lecture, "Bringing a Design Attitude to Social Change," September 11, New York. 

    Design and Diaspora Podcast, “El Diseno Importa: Una charla con Mariana Amatullo,”  February 24, 2019.

    Television Regional Channel Canal 4, Expert Interview on design for social innovation. Cali, Colombia, February 22, 2019.


    The Design of Business, The Business of Design. Podcast Interview with Michael Bierut and Jessica Helfland, Yale School of Management and Design Observer, New Haven, CT., September 2018.

    Eye on Design. The World Most Sustainable Corporations Might Surprise You and Other Lessons from Design Educator Mariana Amatullo. Interview by Billie Muren. September 2018.

    Salzburg Global Seminar Report. Interview. The Shock of the New: Arts, Technology and Making Sense of the Future, September 3, 2018.

    El Clarin, ARQ (Argentina). OpEd. Mariana Amatullo. “El rol cambiante del diseño en el contexto de innovacion social,” August 2018.

    Base Diseño e Innovacion Journal. (Universidad del Desarrollo, Facultad de Diseño, Santiago, Chile). International Interview: Mariana Amatullo, Diseño en IberoAmerica. Issue 3, July 2018. and

    Oslo Manifesto. Q&A with Dr. Mariana Amatullo. Sustainable Design is not a choice but an imperative, March 2018.


    Eye on Design AIGA, What will a designer + their job look like in 2025?, Emily Gosling, October 25, 2017.

    Dot Magazine, Mariana Amatullo: A legacy of creativity and compassion, by ArtCenter President Lorne Buchman, October 27, 2017.

    Revista Diseña Magazine, Safe Niños y Fresh Eyes Cuba: Mariana Amatullo y el Diseño de Innovacion Social, por Catalina Mansanilla, Renato Bernasconi y Ximena Ulibarri, October 2017,


    Research Interests:

    Design and Social Innovation, Design and International Development, Design Management, Design and Organizational Culture

    Awards And Honors:

    Global Fellow, Salzburg Global Seminar; Fellow, Royal Society for the Arts (RSA); Innovation and Non-Profit Fellow, Weatherhead School of Management, Case Western Reserve University (2011-2015); Outstanding Leadership Education Award, DELL Social Innovation Education Award, 2012; FastCompany's Design 50 Designers Shaping the Future, 2012.