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  • Faculty

  • Mariana Amatullo

    Vice Provost for Global Executive Education and Online Strategic Initiatives


    Office Location
    A - Alvin Johnson/J.M. Kaplan Hall - 66 West 12th Street

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    Mariana Amatullo


    Mariana Amatullo joined The New School  as full-time faculty in the School of Design Strategies (SDS) at Parsons School of Design in 2017. In addition to her teaching in SDS where she is also part of the core faculty of the university's Graduate Minor in Civic Service Design, she serves as Vice Provost for Global Executive Education and Online Strategic Initiatives at The New School. This recent appointment calls for building open-enrollment online executive education programs, long-form executive masters, and bespoke large-scale programs tailored for corporate and enterprise partners, as well as further advancing the strategy and delivery of online degree and certificate programs. The role also calls for the development of a programmatic vision in the area of executive education in line with The New School’s preeminence in creative, critical and design areas, the provision of strategic direction and the forging of new partnerships. In her prior Vice Provost role (of Global Strategic Initiatives), she acted as one of the senior academic leaders in the Provost office to liaise with Executive Deans, School Deans, Faculty and program staff across the university to conceive and promote innovation and new revenue initiatives connected to Global Partnerships and Continuing and Professional Studies.

    Prior to joining The New School, Mariana co-founded and led the award-winning social innovation department, Designmatters at ArtCenter College of Design in Pasadena, California starting in 2001. Mariana brings almost two decades of expertise conceiving, fundraising for and managing a portfolio of international and national educational projects, research initiatives and publications at the intersection of design, design management and social innovation. Mariana lectures internationally about design and social innovation and serves on a variety of executive and advisory boards in design and the arts, including the Vera List Center for Arts and Politics.

    Mariana’s academic research and publishing bridge the design and management fields and examine the role of a design attitude as a cognitive approach to social innovation and organizational learning. Her editorial projects include LEAP Dialogues: Career Pathways in Design for Social Innovation as lead editor and the open-source LEAP Dialogues: The Educator’s Guide. Among several publications in the works, she is a co-editor of Design for Social Innovation: Case Studies from Around the World, (with Bryan Boyer, Jennifer May and Abdrew Shea) to be published by Routledge in the last quarter of 2021. A Global Fellow with the Royal Society for the Arts (RSA) and Salzburg Global, Mariana is the recipient of numerous awards, including the Inaugural DELL Award for Outstanding Social Innovation Education (2012).

    Mariana was elected President of Cumulus, the international association of colleges and universities of design, art, and media, in 2019. She holds a Ph.D. in Management (Designing Sustainable Systems) from Case Western Reserve University, an M.A. in Art History and Museum Studies from the University of Southern California, and a Licence en Lettres Degree from the Sorbonne University, Paris, where she also studied Art History at L’Ecole du Louvre. A native of Argentina and the child of a diplomat, Mariana grew up around the world.





    Degrees Held

    PhD, Management (Designing Sustainable Systems), Weatherhead School of Management, Case Western Reserve University. M.A. Art History and Museum Studies, University of Southern California. License en Lettres, Paris IV, Sorbonne.

    Professional Affiliation

    Board Service and Service to The Field 

    • President, Cumulus, the International Association of Universities and Colleges of Art, Design and Media (2019-2022). Served as Board Member for 2 consecutive terms (2016-2019) and (2013-2016).
    • TNS Faculty Representative and Advisory Board Member, The New School Vera List Center for Arts and Politics (2018- present).
    • Founding Circle and Advisory Council Member, Winterhouse Institute, Symposium on Design Education for Social Change, (2009-present).
    • Editorial Board Member, Revista Diseño, Universidad Catolica, Chile (2017-present).
    • Editorial Board Member,  Journal of Design Research (JDR) (2018- present)
    • Fellow, Royal Society of the Arts (RSA)
    • Fellow, Salzburg Global
    • Betta Gamma Sigma Honors Society 


    • Juror, The Index Award, Diseño Responde, 2021. 
    • Juror, The One Show Award, 2020.
    • Senior Management for the CumulusGreen2020: For a New Circular Economy Competition, 2019-2020 
    • Juror, Human City Design Award, Seoul Metropolitan Government in collaboration with UNESCO’s Cities of Design Network, 100,000 US dollars prize, Seoul, September 2019.
    • Juror, “Play Everywhere Challenge,” national design competition for community-driven solutions that integrate play into urban spaces. Funded by the Robert Wood Johnson Foundation, Target, The US Department of Housing and Urban Development, the National Endowment of the Arts and Playworld, (2016).
    • Chair and Juror, National Design Awards. Smithsonian Design Museum, Cooper-Hewitt, New York, (2016).
    • Juror, World Design Impact Prize, International Council of Societies of Industrial Design (ICSID). Biennial Award that celebrates industrial design excellence for a better world, (2015).
    • Panelist, National Endowment for the Arts, Art Works 2015 Grant-Making cycle,
      in the category of Design.
    • Juror, 2012 Sappi Ideas that Matter Design Competition.
    • Jury Captain, Educational Initiatives, CORE77 2012 Awards.




    Recent Publications


    Amatullo, M."Mariana Amatullo on Leadership," Design Observer Collective Newsletter, March 2021.

    Amatullo, M. Invited Paper, “Innovation and Resilience: The Global Design’s Community Response to COVID-19.”  Strategic Design Research Journal, Vol 13, No. 3, 2021.

    Amatullo, M and Shea, A (2020). "Human Rights,"  in Designing in Dark Times edited by Staszowski E. & Tassinari, V., Bloomsbury.

    Amatullo, M. (2020). “Caring for what we leave behind: Ethical Considerations in Design for Social Innovation Pedagogy,” in  Ethics in Design and Communication: New Critical Perspectives, edited by Scherling, L. and deRosa, A., Bloomsbury. 

    Amatullo, M. (2019). Designing the Future We Want, in Dialectica scholarly journal of thought leadership, education and practice in the discipline of visual communication design, Vol.2, Issue 2.

    Amatullo, M., Lyytinen, K., and Tang, Jing (2019). Measuring a Design Attitude in Accelerating Social Innovation: Scale Development and Validation. Academy of Management Annual Conference Proceedings, Boston. 

    Penin, L.; Staszowski, E.; Bruce, J.; Adams, B. and Amatullo, M. (2019). Public Libraries as Engines for Democracy: A research and pedagogical case study on designing for reentry, Nordes 2019 Proceedings, Who Cares? Espoo, Finland.

    Buchanan, C., Amatullo, M. and Staswoski, E.(2019): "Building the Civic Design field in New York City," Revista Diseña, 14 (158-183), Escuela de Diseño of the Pontificia Universidad Católica de Chile. 

    Amatullo, M. (2018). “Design for Play in Social Innovation,” in Designing for Kids: Creating for Playing, Learning, and Growing  by Krystina Castella, Routeledge.

    Amatullo, M., Gottlieb, D., Herscovitch, P. and Ramshaw, S. (2018)  Book chapter: “Educating the Next Generation of Social Innovators: Designmatters at ArtCenter, ” in Public Interest Design Education Guidebook: Curricula, Strategies, and SEED Academic Case Studies, edited by Lisa Abendroth and Bryan Bell. Routledge.

    Amatullo, M. and May, J.(2018). "Embedding Designers in Government: A Case Study about Complexity," in Proceedings of Emerging Practices: Design in Complexity, the Design Research and Education Conference 2016, Tongji University, School of Design and Innovation.

    Amatullo, M., May, J., and Shea, A (2017): LEAP Dialogues: The Educator's Guide,(Designmatters at ArtCenter.

    Amatullo, M. chapter. Organizational Design in a Social Innovation Context, in Yee, J, Jefferies, E. & Michlewski, K. (2016). Transformations: 7 Roles to Drive Change by Design. Amsterdam: BIS.

    Amatullo, M. (2016). LEAP Dialogues: Career Pathways in Design for Social Innovation (Lead editor with eds. Bryan Boyer, Liz Danzico and Andrew Shea. Designmatters at ArtCenter College of Design.

    Amatullo, M. (2016). "Insights from Integrating a Design Attitude Approach to the Ecosystem of International Development,"  20th DMI Academic Design Management Conference. Inflection Point: Design Research Meets Design Practice, Boston.

    Amatullo, M and Fabian, Christopher. Chapter: The UNICEF Experience of Innovation, A Conversation, in Ramalingam, B. and Bound, K. Innovation in International Development: Insights for Navigating the Paths and Pitfalls. April 2016. NESTA, UK. 

    Amatullo, M. (April 2014). “Codifying Practices in an Emergent Space: Insights from the LEAP Symposium on the New Professional Frontier of Design for Social Innovation.” Journal of Design Principles and Practices: Annual Review Issue. Common Ground Publishing.


    Performances and Appearances



    Keynote Speaker, Imagination Summit,” Flourish Together,” Lancaster University, UK (Virtual), March 18, 2021. 

    Keynote Panelist, “Design Education and Play: the Social Innovation Imperative,” Industry Panel, “Toy’Ing with Design,” Ahmedabad Design Week (ADW 2021), February 3-7, 2021.


    Ministerio de la Cultura, las Artes y El Patrimonio, Chile, Keynote Panelist, "Design Attitude & El Nuevo Compromiso del Diseño," Mes del Diseño,  November 5, 2020. 

    Open Design Afrika Festival, Cape Town, Keynote Inspirator Presentation, "The Power, Role and Future of Design Education, October 29, 2020 

    CumulusConnects,  Panelist, "The Changing Needs of Design Education: A Global View," September 11, 2020.

    ArchiNet, Keynote,"Designing for Reslience in Uncertain Times," August 6. 2020



    Milano Management Brown Bag Series, "Why a Design Attitude Matters: Measuring the Impact of Designers in Organizational Change," The New School, New York, October 3, 2019.

    Human City Design Award keynote lecture, September 26, 2019, Seoul, Korea. 

    Design Thinking Research Center, Yonsei University invited lecture, " Towards a Design Attitude for Social Innovation and Organizational Change," September 24, Seoul, Korea. 

    Regenerating Good International Symposium keynote lecture, "Bringing a Design Attitude to Social Change," September 11, New York. 

    Design and Diaspora Podcast, “El Diseno Importa: Una charla con Mariana Amatullo,”  February 24, 2019.

    Television Regional Channel Canal 4, Expert Interview on design for social innovation. Cali, Colombia, February 22, 2019.


    The Design of Business, The Business of Design. Podcast Interview with Michael Bierut and Jessica Helfland, Yale School of Management and Design Observer, New Haven, CT., September 2018.

    Eye on Design. The World Most Sustainable Corporations Might Surprise You and Other Lessons from Design Educator Mariana Amatullo. Interview by Billie Muren. September 2018.

    Salzburg Global Seminar Report. Interview. The Shock of the New: Arts, Technology and Making Sense of the Future, September 3, 2018.

    El Clarin, ARQ (Argentina). OpEd. Mariana Amatullo. “El rol cambiante del diseño en el contexto de innovacion social,” August 2018.

    Base Diseño e Innovacion Journal. (Universidad del Desarrollo, Facultad de Diseño, Santiago, Chile). International Interview: Mariana Amatullo, Diseño en IberoAmerica. Issue 3, July 2018. and

    Oslo Manifesto. Q&A with Dr. Mariana Amatullo. Sustainable Design is not a choice but an imperative, March 2018.


    Eye on Design AIGA, What will a designer + their job look like in 2025?, Emily Gosling, October 25, 2017.

    Dot Magazine, Mariana Amatullo: A legacy of creativity and compassion, by ArtCenter President Lorne Buchman, October 27, 2017.

    Revista Diseña Magazine, Safe Niños y Fresh Eyes Cuba: Mariana Amatullo y el Diseño de Innovacion Social, por Catalina Mansanilla, Renato Bernasconi y Ximena Ulibarri, October 2017,


    Research Interests

    Design for social innovation, public sector design, leadership and design innovation, design and organizational culture, design management, strategy, design theory.

    Awards And Honors


    _  Recipient (with coeditors Bryan Boyer, Jennifer May and Andrew Shea) of the 2019 Sappi Ideas that Matter Award for upcoming global atlas of design for social innovation case studies, a work in progress publication with Routledge, Designing for Global Social Innovation: Case Studies from Around the World. 

    _ Recipient, Design Incubation Educators AwardService category (with Jennifer May and Andrew Shea, co-editors), for LEAP Dialogues: The Educators  Guide (Designamtters at ArtCenter, 2017)

    _ Global Fellow, Salzburg Global Seminar (since 2018)

    _ Fellow, Royal Society for the Arts (RSA) (since 2017)

    _ Innovation and Non-Profit Fellow, Weatherhead School of Management, Case Western Reserve University (2011-2015)

    _ Recipient, 2014 Core77 Awards, Educational Initiatives Category, for the Media Design Practices: Field Program curriculum (with former MDP at ArtCenter Chair Anne Burdick and ArtCenter MDP faculty).

    _ Recipient, 2012 Fast Company, “50 Creative Pioneers: Designers Shaping the Future.”

    _ Recipient,  2012  Inaugural Dell Social Innovation Award in Outstanding Social Innovation Education.


    Future Courses

    Design Innovation + Leadership
    PGDM 5140, Spring 2022

    Past Courses

    Design Innovation + Leadership
    PGDM 5140, Spring 2021

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