• Faculty

  • Felicia Reyes

    Part-time Lecturer

    Email
    reyesf@newschool.edu

    Office Location
    L - 2 West 13th Street

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    Felicia Reyes

    Profile

    Felicia is the co-founder of Let's Get Weird, a brand and culture strategy studio created to defy convention. With 20 years of experience, she is known for translating unique company visions into compelling brands. Specializing in partnering with founders and leaders, Felicia brings bold, playful, and original brand strategies to life.

     

    Throughout her career, Felicia has led projects from concept to execution for global brands such as Cisco, L’Oreal, Dove, Google Pixel, and Maps AU, as well as scaling startups like Altro.io, Squire, and SeatFrog UK. She infuses every project with a deep understanding of how to align product, marketing, and company strategy. Felicia believes in the value of branding as a powerful communication tool to help leaders and founders share their unique vision with the world.

     

    Her endless curiosity about the ever-evolving business landscape, along with her love for strategy and design thinking, led her to complete an MBA in Design Strategy at California College of the Arts in San Francisco.

     

    Felicia is an instructor of Brand Strategy at Parsons The New School. Additionally, she is the former Creative Lead of AIGA’s Women In Leadership & Design (WILD) committee and currently resides in Brooklyn, NY.

    Degrees Held

    Design Strategy MBA 

    Current Courses

    Marketing, PR and Branding
    PUDM 2315, Fall 2024

    Future Courses

    Brand Strategy
    PSDS 3103, Spring 2025

    Past Courses

    Brand Strategy
    PSDS 3103, Spring 2024

    Marketing, PR and Branding
    PUDM 2315, Spring 2024

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