Parsons

  • Profile:

    Instructor, MS Strategic Design and Management, Parsons

    Brett Barndt’s work spans new product development and innovation, management consulting, marketing services, and insights projects for a wide range of business sectors and client verticals.

    Starting early in traditional strategy, Brett recognized that strategy is executed through people and so was drawn to helping cross-functional teams work together, building expertise in change & coaching, collaboration, action science, and design thinking.  He easily supports clients from traditional strategy to hands-on activation.

    From the beginning of his career, Brett worked on innovation for new products and services and building the organizations needed to support them.  He has led change programs in large corporates engaging hundreds of participants around the world. He has always supported sales people in consultative selling and relationship building to support new product launches, and has designed tools and trainings to help global sales forces up their games. Brett now sells design research and manages client relationships for Envirosell, a leading behavioral research consultancy, applying detailed insights about human behavior to better designs for customer experiences, spaces, and journeys in many sectors, especially retail.  He leads partnerships to bring Envirosell’s human-centered and evidence-based design performance practices to AI in retail.

    Brett has a traditional quant management MS and a BFA in Drawing & Design.

    Degrees Held:

    BFA in Drawing and Design

    MS in Public Management and Industrial Administration

    Research Interests:

    Action research / co-design / and circular design applied to new monetary, financial, and business models.

    Current Courses:

    Integrative Studio 1

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