Parsons

  • Profile:

    Brett Barndt’s work spans new product development and innovation, management consulting, marketing services, and insights for a wide range of business sectors and client verticals.

    Starting early in traditional strategy, Brett recognized that strategy is executed through many people, which became for him the most interesting part of running a business.  He was drawn to helping multi-functional teams work together in new ways, building expertise in change & coaching, collaboration, and design thinking. He easily supports clients from traditional strategy to hands-on execution and activation.   His perspective ranges from traditional corporate strategy, new product innovation, branding and marketing, to selling products at retail. 

    From the beginning of his career, Brett worked on building the sales and service organizations needed to support new products and services.  He has led launch and change programs in large corporates engaging hundreds of participants around the world.  He has always supported sales people in consultative selling and relationship building for new products, and has designed tools and trainings to help global sales forces up their games.   Brett now sells design research and manages client relationships for Envirosell, a leading behavioral research consultancy, applying detailed insights about human behavior to better designs for customer experiences, spaces, and omnichannel journeys in many sectors, especially retail.  He leads partnerships to bring Envirosell’s human-centered and evidence-based design performance practices to AI for sensors in retail.  

    Brett mixes left- and right-brain with a traditional quant management MS after a BFA in Drawing & Design. He teaches at Parson’s School of Design in the MS in Strategic Design & Management that mixes B-school and D-school, giving graduates strategic and practical creative skills for taking on today’s business challenges.  He is a Phd candidate studying action research and research for social change with The Taos Institute and Twente University in The Netherlands.

    Degrees Held:

    BFA in Drawing and Design

    MS in Public Management and Industrial Administration

    Research Interests:

    Research for social change, systemic inquiry in organizational systems, action research with non-experts to see and re-imagine the financial system.

    Current Courses:

    Integrative Studio 1

    Integrative Studio 1 (Spring 2019)

Feedback
×