Vice Provost for Global Strategic initiative and Associate Professor of Strategic Design and Management
Mariana Amatullo joined The New School in 20017 as full-time faculty in the School of Design Strategies (SDS) at Parsons School of Design. In addition to her teaching in SDS where she is also part of the core faculty of the university's Graduate Minor, she serves as Vice Provost for Global Strategic Design Initiatives at The New School since July 2019. In this transversal role, she acts as senior academic leader liaising in the Provost office with Executive Deans, School Deans, Faculty and program staff across the university with three university divisions charged with expansion/innovation initiatives: Global Partnerships; Corporate Partnerships, Industry Engagement and Executive Education, and Open Campus (the online and continuing education division of the university). Since November 2019 she has been appointed to oversee the Distributed Education team in Open Campus and the GEMS Program (Global Executive Masters Program); in this leadership role she is in charge of helping provide the academic direction for all new online degrees and certificates at the university. She also partners with the division of Curriculum and Learning in the Provost Office to develop curricular and/or institutional collaborations, support the implementation of university-wide strategy and coordinate substantive academic partnership efforts, participating in the evaluation of new degree proposals and in the strategic review of domestic and international articulation agreements.
Prior to joining The New School, Mariana co-founded and led the award-winning social innovation department, Designmatters at ArtCenter College of Design in Pasadena, California starting in 2001. Mariana brings almost two decades of expertise conceiving, fundraising for and managing a portfolio of international and national educational projects, research initiatives and publications at the intersection of design, design management and social innovation. Mariana lectures internationally about design and social innovation and serves on a variety of executive and advisory boards in design and the arts. She was elected President of Cumulus, the international association of colleges and universities of design, art and media in June 2019 after serving two consecutive terms of service as a Cumulus board member starting in 2013.
Mariana's current research studies are focused one extending her doctoral work in examining the role of a design attitude as a cognitive approach to social innovation and organizational learning. Among several publications in the works, she is a co-editor of a global survey of design for social innovation case studies slated for 2020 publication by Routledge. Mariana holds a Ph.D. in Management (Designing Sustainable Systems) from Case Western Reserve University; an M.A. in Art History and Museum Studies from the University of Southern California, and a Licence en Lettres Degree from the Sorbonne University, Paris, where she also studied Art History at L’Ecole du Louvre. A native of Argentina and the child of a diplomat, Amatullo grew up around the world.
PhD, Management (Designing Sustainable Systems), Weatherhead School of Management, Case Western Reserve University. M.A. Art History and Museum Studies, University of Southern California. License en Lettres, Paris IV, Sorbonne.
Board Service and Service to The Field
Amatullo, M. (2019). Designing the Future We Want, in Dialectic: a scholarly journal of thought leadership, education and practice in the discipline of visual communication design, Vol.2, Issue 2. Penin, L.; Staszowski, E.; Bruce, J.; Adams, B. and Amatullo, M. Public Libraries as Engines for Democracy: A research and pedagogical case study on designing for reentry, "Nordes 2019 Proceedings, Who Cares? Espoo, Finland. Buchanan, C., Amatullo, M. and Staswoski, E.(2019): "Building the Civic Design field in New York City," Revista Diseña, 14 (158-183), Escuela de Diseño of the Pontificia Universidad Católica de Chile. Amatullo, M. “Design for Play in Social Innovation,” in Designing for Kids: Creating for Playing, Learning, and Growing by Krystina Castella, Routeledge, 2018. Amatullo, M., Gottlieb, D., Herscovitch, P. and Ramshaw, S. (2018) Book chapter: “Educating the Next Generation of Social Innovators: Designmatters at ArtCenter, ” in Public Interest Design Education Guidebook: Curricula, Strategies, and SEED Academic Case Studies, edited by Lisa Abendroth and Bryan Bell. Routledge. Amatullo, M. and May, J.(2018). "Embedding Designers in Government: A Case Study about Complexity," in Proceedings of Emerging Practices: Design in Complexity, the Design Research and Education Conference 2016, Tongji University, School of Design and Innovation. Amatullo, M., May, J., and Shea, A (2017): LEAP Dialogues: The Educator's Guide,(Designmatters at ArtCenter. Amatullo, M. chapter. Organizational Design in a Social Innovation Context, in Yee, J, Jefferies, E. & Michlewski, K. (2016). Transformations: 7 Roles to Drive Change by Design. Amsterdam: BIS. Amatullo, M. (2016). LEAP Dialogues: Career Pathways in Design for Social Innovation (Lead editor with eds. Bryan Boyer, Liz Danzico and Andrew Shea. Designmatters at ArtCenter College of Design. Amatullo, M. (2016). "Insights from Integrating a Design Attitude Approach to the Ecosystem of International Development," 20th DMI Academic Design Management Conference. Inflection Point: Design Research Meets Design Practice, Boston. Amatullo, M and Fabian, Christopher. Chapter: The UNICEF Experience of Innovation, A Conversation, in Ramalingam, B. and Bound, K. Innovation in International Development: Insights for Navigating the Paths and Pitfalls. April 2016. NESTA, UK. http://www.nesta.org.uk/publications/innovation-international-development Amatullo, M. (April 2014). “Codifying Practices in an Emergent Space: Insights from the LEAP Symposium on the New Professional Frontier of Design for Social Innovation.” Journal of Design Principles and Practices: Annual Review Issue. Common Ground Publishing.
Milano Management Brown Bag Series, "Why a Design Attitude Matters: Measuring the Impact of Designers in Organizational Change," The New School, New York, October 3, 2019.
Human City Design Award keynote lecture, September 26, 2019, Seoul, Korea.
Design Thinking Research Center, Yonsei University invited lecture, " Towards a Design Attitude for Social Innovation and Organizational Change," September 24, Seoul, Korea.
Regenerating Good International Symposium keynote lecture, "Bringing a Design Attitude to Social Change," September 11, New York.
Design and Diaspora Podcast, “El Diseno Importa: Una charla con Mariana Amatullo,” February 24, 2019.https://anchor.fm/disenoydiaspora/episodes/Ep14-El-diseo-importa--Una-charla-con-Mariana-Amatullo-e3a4lm.
Television Regional Channel Canal 4, Expert Interview on design for social innovation. Cali, Colombia, February 22, 2019.
The Design of Business, The Business of Design. Podcast Interview with Michael Bierut and Jessica Helfland, Yale School of Management and Design Observer, New Haven, CT., September 2018.
Eye on Design. The World Most Sustainable Corporations Might Surprise You and Other Lessons from Design Educator Mariana Amatullo. Interview by Billie Muren. September 2018.
Salzburg Global Seminar Report. Interview. The Shock of the New: Arts, Technology and Making Sense of the Future, September 3, 2018. https://www.salzburgglobal.org/fileadmin/user_upload/Documents/2010-2019/2018/Session_593/SalzburgGlobal_Report_593__email_.pdf
El Clarin, ARQ (Argentina). OpEd. Mariana Amatullo. “El rol cambiante del diseño en el contexto de innovacion social,” August 2018.
Base Diseño e Innovacion Journal. (Universidad del Desarrollo, Facultad de Diseño, Santiago, Chile). International Interview: Mariana Amatullo, Diseño en IberoAmerica. Issue 3, July 2018.
http://diseno.udd.cl/publicacion/numero-3/ and http://diseno.udd.cl/files/2018/07/05_B3_Entrevistas.pdf
Oslo Manifesto. Q&A with Dr. Mariana Amatullo. Sustainable Design is not a choice but an imperative, March 2018. http://oslomanifesto.org/qa-with-dr-mariana-amatullo/
Eye on Design AIGA, What will a designer + their job look like in 2025?, Emily Gosling, October 25, 2017. https://eyeondesign.aiga.org/what-will-a-design-job-in-2025-look-like/.
Dot Magazine, Mariana Amatullo: A legacy of creativity and compassion, by ArtCenter President Lorne Buchman, October 27, 2017. http://www.artcenter.edu/connect/dot-magazine/articles/mariana-amatullo-legacy-compassion-creativity.html
Revista Diseña Magazine, Safe Niños y Fresh Eyes Cuba: Mariana Amatullo y el Diseño de Innovacion Social, por Catalina Mansanilla, Renato Bernasconi y Ximena Ulibarri, October 2017, http://www.revistadisena.com/numeros/once/
Design for social innovation, public sector design, leadership and design innovation, design and organizational culture, design management, strategy, design theory.
_ Recipient (with coeditors Bryan Boyer, Jennifer May and Andrew Shea) of the 2019 Sappi Ideas that Matter Award for upcoming global atlas of design for social innovation case studies, a work in progress publication with Routledge, Designing for Global Social Innovation (working title).
_ Recipient, Design Incubation Educators Award, Service category (with Jennifer May and Andrew Shea, co-editors), for LEAP Dialogues: The Educators Guide (Designamtters at ArtCenter, 2017)
_ Global Fellow, Salzburg Global Seminar (since 2018)
_ Fellow, Royal Society for the Arts (RSA) (since 2017)
_ Innovation and Non-Profit Fellow, Weatherhead School of Management, Case Western Reserve University (2011-2015)
_ Recipient, 2014 Core77 Awards, Educational Initiatives Category, for the Media Design Practices: Field Program curriculum (with former MDP at ArtCenter Chair Anne Burdick and ArtCenter MDP faculty).
_ Recipient, 2012 Fast Company, “50 Creative Pioneers: Designers Shaping the Future.”
_ Recipient, 2012 Inaugural Dell Social Innovation Award in Outstanding Social Innovation Education.
Admin Vice Assoc Asst Provost (Spring 2020)
Design Innovation + Leadership (Spring 2021)