Author & Cannabis Brand Expert
With over twenty years of product development, brand-building and consumer marketing experience at American Express, MasterCard, PepsiCo and Microsoft—and over seven years in the legal cannabis space at Dope Magazine and as a consultant to the industries top national manufacturers, Paleschuck has played a part in developing many of today’s best-known cannabis brands. As Chief Brand Officer at The Matters Group, he consults to the legal cannabis industry on product development, branding & brand licensing, positioning, packaging and promotions. His writings on cannabis branding and marketing have been featured in Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, The Cannabis Industry Journal, New Cannabis Ventures, among others. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed by Wharton School Of Business Entrepreneur Radio; CannabisRadio; among others. David recently released his new book, “Branding Bud: The Commercialization of Cannabis” at the Cannabis World Congress in NYC in June 2019.
Regulatory + Ethical Contexts (Fall 2019)