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  • Faculty

  • Aaron Fry

    Associate Professor of Studio Methods


    Office Location
    L - Sheila C. Johnson Design Center - 2 West 13th Street

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    Aaron Fry


    Associate Professor of Design Strategies, School of Design Strategies

    Aaron Fry is a business design educator and strategy consultant. Formerly a practicing artist,
    Aaron’s research interests are expressed through his writing at the intersection of design, business
    and the social sciences. Aaron is co-founder and director, Visualizing Finance Lab., a research initiative that explores the efficacy of ‘narrative
    visualization’ and behavioral psychology in Financial Literacy Education. Author of numerous
    published articles, Aaron speaks regularly at conferences and gives workshops internationally.

    Aaron has 26 years of full-time experience as a design educator, 16 of these at Parsons. Aaron’s
    recent work has focused on the redevelopment of key courses in Parson’s Master of Science
    in Strategic Design and Management program.

    Aaron holds a BFA, a Post-Graduate Diploma and an MFA and is currently completing his PhD
    on the subject of how bodily engagement with material affects Design Thinking for business



    Degrees Held

    PhD. Candidate, Swinburne University of Technology, Melbourne, Australia
    MFA, University of Hawaii at Manoa, Honolulu, USA
    Graduate Diploma in Art, Sydney College of the Arts, Sydney University, Australia
    BFA, Elam School of Fine Arts at the University of Auckland, New Zealand






    Recent Publications

    Toward designing explanations of data-based transactions in socio-technical systems. Book Chapter in Making Data: The creative practice of materializing digital information. Bloomsbury London. 2020

    Strategic Design and the Future of Work-and-Wellness. With Prof. Rhea Alexander. Design for Health, Taylor and Francis. 2018

    Co-Designing Financial Literacy Materials, Lead author, with Prof.  Jennifer Wilson, Priscila Williams-Soberanes, Carol Overby, Fernanda Flores.
    The International Journal of Design in Society, Vol 12, Issue 2, 2018.

    Visual strategies for co-design with a community partner, second author, with Carol Overby and Jennifer Wilson.
    FORMakademisk, Oslo and Akershus University College of Applied Sciences, Oslo, Norway, 2017

    Design entrepreneurship in the Post-Recession Economy: Parsons’ ELab, a Design School Incubator, with Rhea Alexander and Samar Ladhib. Cuaderno 64, Cuadernos del Centro de Estudios en Diseño y Comunicación [Ensayos], 2017, Centro de Estudios en Diseño y Comunicación, Facultad de Diseño y Comunicación. Universidad de Palermo, Buenos Aires, Argentina.

    “Advanced Craft” Integrated with Saper Fare; the Role of Intangible Value and the Centrality of the Artisan in High Quality 
    21st Century Craftsmanship, with Gabriele Goretti, Samar Ladhib, Elisabetta Cianfanelli and Carol Overby. Cuaderno 64, 
    Cuadernos del Centro de Estudios en Diseño y Comunicación [Ensayos], 2017

    Co-Designing Financial Literacy Materials, with Jennifer Wilson, Priscilla Soberanes. Carol Overby. Proceedings from 10th International Conference on Design Principles and Practice, Pontifical Catholic University, Rio de Janeiro, Brazil, 2016

    Post-Recession Consumerism in the U.S.: The Influence of Cheap and Chic Consumer Products on Perceptions of Income Inequality, with Steven Faerm. Cuaderno 53, Cuadernos del Centro de Estudios en Diseño y Comunicación [Ensayos], 2016

    Teaching the design of narrative visualization: behavioral economics and financial literacy, with Carol Overby and Jennifer Wilson, Re/materialising Design Education Futures, Studies in Material Thinking Vol 11, 2016







    Research Interests

    design thinking, business innovation, financial literacy design, strategic design, metaphor and visualization, information visualization

    Current Courses

    Integrative Studio 1

    Managing Creative Proj Teams

    Managing Creative Proj Teams (Fall 2020)

    New Design Firms

    Strategic D+M in New Economies

    Strategic D+M in New Economies (Fall 2020)

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