DIY

Below are the files and instructions you need for many of the most common DIY projects and marketing and communication needs.

All of the templates linked below include the official New School logo, but you also will need to download the Neue font, our custom-created typeface, to use the full new identity system.

Building Blocks

• The New School Brand Guidelines

  Download The New School Brand Guidelines (PDF)

• Logos

  Important

  New School logos and college/school logo lock-ups must be created by Marketing and Communication. 

  Below are downloadable logos for the university and logo lock-ups for its schools. 

  See The New School Brand Guidelines for instructions on logo placement and resizing the logo. When resizing a logo, you must maintain the image proportions. In Microsoft and Mac software, press and hold the SHIFT key, grab a corner point, and drag inward or outward to resize.

  Download

  • The New School (large and small ZIP files)
  • Parsons (large and small ZIP files)
  • Parsons Paris (large and small ZIP files)
  • Lang (large and small ZIP files)
  • Jazz (large and small ZIP files)
  • Mannes (large and small ZIP files)
  • Drama (large and small ZIP files)
  • Performing Arts (large and small ZIP files)
  • Performing Arts, including Mannes, Jazz, Drama (large and small ZIP files)
  • NSSR (large and small ZIP files)
  • Milano (large and small ZIP files)
    
    
• Official New School Colors

  The New School colors are red, black, and white. A Pantone red, called “Parsons Red,” has been created exclusively for the university. Red is not used for the logo itself. The logo is always black or white. Please see The New School Brand Guidelines for specific instructions on how to use color and logos.

  Here are the values for our red (print and digital):

  • Pantone Breakdown Rubine Red (51), Yellow 012(49)
  • CMYK Breakdown C (0), M (99), Y (91), K (0)
  • Screen Breakdown R (232), G (46), B (33)
  • HTML Breakdown #E82E21
• Neue Typeface

  Please Note: The New School font has unique instructions for installation. You must read the instructions included in the files below in order to install correctly.

  Neue font for Mac and PC users (ZIP)

• The New School Writing and Editorial Style Guide

  Editorial Style Guide (PDF)

Business Basics

• Email Signature

  Go to the Email Signature page for instructions on how to change your email signature. Please note that these directions are will only work within the Gmail environment and will be different for an email client (Outlook, Apple Mail, etc).

• Order Stationery and Business Cards

  If you are an administrator in charge of stationery for your office, go to MyNewSource marketplace via my.newschool.edu, then click on the Dupli order system buttons listed under "Print and Stationeries" to place your order. You will need a Worktag and an approved signer for your account.

  The New School Student Affiliation Cards
  Degree-seeking undergraduate or graduate-level students currently enrolled at The New School and in good academic standing with no holds on your student account may purchase The New School Student Affiliation Cards

• Digital Letterhead Template

  Provided below are digital letterhead templates in MS Word format. Two versions of each are provided: personal, which includes editable space for the sender's name, title, etc.; and plain, which is simply a logo and editable return address. Templates are designed to be used with the Neue font, which can be downloaded on this page.

  • The New School (ZIP)
  • Parsons (ZIP)
  • Lang (ZIP)
  • Performing Arts (ZIP)
  • Mannes (ZIP)
  • Drama (ZIP)
  • Jazz (ZIP)
  • NSSR (ZIP)
  • Milano (ZIP)
• Order a New School Pocket Folder

  Marketing and Communication maintains a supply of New School pocket folders available for purchase. To order small quantities with your work tag, contact Maria-Elena Grant. For large orders or custom designs, contact your project manager.

• Powerpoint Template

  Provided below are university standard MS Powerpoint templates, including formats for most common page types. Two versions of each are provided: one set in Neue font (which can be downloaded on this page), and one set in Ariel (for sharing with users who may not have Neue).

  • The New School (ZIP)
  • Parsons (ZIP)
• Name Tag Template

  Download The New School Name Tag template. You can use it with Microsoft Word and Avery labels to create simple self-adhesive name tags.

Print Materials and Merchandise

• Poster Template

  Download The New School poster template.

  • Word version
  • Adobe version
• Postcard Template

  Download The New School postcard template.

  • Word version
  • Adobe version
• Get Things Printed

  The university has an account with Village Copier. They can help you with small print runs.

• Create Recruitment Materials

  All materials specifically for recruitment of students must be developed in collaboration with Admissions and Marketing and Communication. Contact your admissions representative if you have recruitment ideas.

• Order New School Merchandise

  Limited quantities of branded merchandise are available for purchase at the The New Store. For large or custom orders, contact your project manager.

Online, Social, and Email

• Start a Blog, Website, or App

  It is always best to check with the Online Strategies department before starting a blog or website or creating an app. In order to be linked to from the New School website, you must follow The New School's Policy on External Websites and Blogs.

• Use Social Media

  Before starting any new social media accounts, please contact the Director of Digital Engagement, Xarissa Holdaway. She can also help you with strategy for social media. Download the Social Media best practices guide.

• Create an E-Blast or Email Newsletter

  For emails to promote public programs, please contact Public Programs. If you have other email needs, contact your project manager.

Events

• Create a Public Program

  For information about planning, promoting, and implementing a public program, please visit the The Public Programs Toolkit or contact Public Programs

• Livestream an Event

  Refer to The New School's Videography and Livestream Guidelines.

Photo, Video and Livestream

• Hire a Photographer

  For and Event, refer to the master list of approved photographers and videographers for a listing of all approved and insured vendors. Make sure to follow the Photographers Handbook and Guidelines.

• Make a Video or Livestream

  Refer to The New School's Videography and Livestream Guidelines to learn about how to setup events for video recording, live-streaming, and other video best practices.

  The New School brand - applied consistently - sets us apart from competitors and unites us as an institution. To ensure your video production is on brand, download our Photoshop video slates for titling your videos and keeping them on brand. Please ensure that the Neue font is installed on your system to ensure that the slates are working accordingly.

Press and Media

• Request a Press Release

  Talk to our one of our Communications and Media Relations team members, send us an email at communications@newschool.edu, or call 212.229.5151.

Signage

• Create Temporary or Event Signage

  Event and other temporary signs can be created using one of the poster templates provided above. Many rooms in the University Center have spring clips next to the door, where you can hang temporary signs, notifications, schedules, etc. Download the template and instructions.

• Get Permanent Signage Installed

  For new or updated location or way-finding signage in campus buildings, place a work order in Netfacilities.