DIY

Download The New School Brand Guidelines (PDF)

Important

New School logos and college/school logo lockups must be created by Marketing and Communication.  

Below are downloadable logos for the university and logo lockups for its schools.  

See The New School Brand Guidelines for instructions on logo placement and resizing the logo. When resizing a logo, you must maintain the image proportions. In Microsoft and Mac software, press and hold the SHIFT key, grab a corner point, and drag inward or outward to resize.

Download

• The New School (ZIP file)
• Adult Bachelor’s Program (ZIP file)
• Creative Writing (ZIP file)
• Drama (ZIP file)
• International Affairs (ZIP file)
• Jazz (ZIP file)
• Lang (ZIP file)
• Mannes (ZIP file)
• Media Studies (ZIP file)
• Milano (ZIP file)
• NSSR (ZIP file)
• Parsons (ZIP file)
• Parsons Paris (ZIP file)
• Performing Arts (ZIP file)
• Performing Arts, including Mannes, Jazz, Drama (ZIP file)
• Public Engagement (ZIP file)

The New School colors are red, black, and white. A Pantone red, called “Parsons Red,” has been created exclusively for the university. Red is not used for the logo itself. The logo is always black or white. Please see The New School Brand Guidelines for specific instructions on how to use color and logos.

Here are the values for our red (print and digital):

• Pantone Breakdown Rubine Red (51), Yellow 012(49)
• CMYK Breakdown C (0), M (99), Y (91), K (0)
• Screen Breakdown R (232), G (46), B (33)
• HTML Breakdown #E82E21

Please Note: The New School font has unique instructions for installation. You must read the instructions included in the files below in order to install correctly.

Neue font for Mac and PC users (ZIP)

Editorial Style Guide (PDF)

Gnarls Narwhal (they/them) is the official mascot for The New School. 

• Download the Gnarls style guide and illustrated graphics 
  (New School login required)
• Read Gnarls' biography

Go to the Email Signature page for instructions on how to change your email signature. Please note that these directions are will only work within the Gmail environment and will be different for an email client (Outlook, Apple Mail, etc).

If you are an administrator in charge of stationery for your office, go to MyNewSource marketplace via my.newschool.edu, then click on the Dupli order system buttons listed under "Print and Stationeries" to place your order. You will need a Worktag and an approved signer for your account.

The New School Student Affiliation Cards
Degree-seeking undergraduate or graduate-level students currently enrolled at The New School and in good academic standing with no holds on your student account may purchase The New School Student Affiliation Cards

Provided below are digital letterhead templates in MS Word format. Two versions of each are provided: personal, which includes editable space for the sender's name, title, etc.; and plain, which is simply a logo and editable return address. Templates are designed to be used with the Neue font, which can be downloaded on this page.

• The New School (ZIP)
• Parsons (ZIP)
• Lang (ZIP)
• Performing Arts (ZIP)
• Mannes (ZIP)
• Drama (ZIP)
• Jazz (ZIP)
• NSSR (ZIP)
• Milano (ZIP)

Marketing and Communication maintains a supply of New School pocket folders available for purchase. To order small quantities with your work tag, contact Maria-Elena Grant. For large orders or custom designs, contact your project manager.

Provided below are university standard MS Powerpoint templates, including formats for most common page types. Two versions of each are provided: one set in Neue font (which can be downloaded on this page), and one set in Ariel (for sharing with users who may not have Neue).

• The New School (ZIP)
• Parsons (ZIP)

Download The New School Name Tag template. You can use it with Microsoft Word and Avery labels to create simple self-adhesive name tags.

Download The New School poster template.

• Word version
• Adobe version

Download The New School postcard template.

• Word version
• Adobe version

The university has an account with Village Copier. They can help you with small print runs.

All materials specifically for recruitment of students must be developed in collaboration with Admissions and Marketing and Communication. Contact your admissions representative if you have recruitment ideas.

Limited quantities of branded merchandise are available for purchase at the The New Store. For large or custom orders, contact your project manager.

It is always best to check with the Online Strategies department before starting a blog or website or creating an app. In order to be linked to from the New School website, you must follow The New School's Policy on External Websites and Blogs.

Before starting any new social media accounts, please contact the Director of Digital Engagement, Xarissa Holdaway. She can also help you with strategy for social media. Download the Social Media best practices guide.

For emails to promote public programs, please contact Public Programs. If you have other email needs, contact your project manager.

For information about planning, promoting, and implementing a public program, please visit the The Public Programs Toolkit or contact Public Programs

Refer to The New School's Videography and Livestream Guidelines.

For an event, refer to the master list of insured and approved photographers and videographers. Make sure to follow the Photographers Handbook and Guidelines.

Refer to The New School's Videography and Livestream Guidelines to learn about how to setup events for video recording, live-streaming, and other video best practices.

The New School brand — applied consistently — sets us apart from competitors and unites us as an institution. To ensure your video production is on brand, download our Photoshop video slates for titling your videos. Please ensure that the Neue font is installed on your system so that the slates are working accordingly.

The Digital Asset Library (DAL) offers access to Marketing and Communication photos and videos that can be used to promote programs and departments on the Web, in print, and in other media. Authorized users can search and download files and create collections to share with colleagues. The general community can browse public collections and other branding resources.

Talk to our one of our Communications and Media Relations team members, send us an email at communications@newschool.edu, or call 212.229.5151.

For new or updated location or way-finding signage in campus buildings, place a work order in Netfacilities.