• Start a Project
  • DownloadLogos and Templates
  • Media Inquiries
  • Submit a New School Story
  • DIY Service

    Below are the files and instructions you need for many of the most common DIY projects and marketing and communication needs. 

    Our international partners should check with their contact at Distributed and Global Education for guidance. 

    All of the templates linked below include the updated New School logo, but you also will need to download Neue, our new custom-created typeface, and possibly your specific school logo, to use the full new identity system.  

    HOW DO I...

  • Building Blocks

    Get a Guide to Understanding the New School Brand?

    Get New School Logos?


    New School logos must be created by Marketing & Communication. If you don't see your logo here please contact your project manager.

    Download below logos for the university and its schools. Choose "large" files for most uses. Choose "small" files for applications of one inch or smaller in size.

    See the "The New School Brand Guidelines" for instructions on logo placement and resizing the logo. When resizing a logo, you must maintain the image proportions. In MicroSoft and Mac software, press and hold the SHIFT key, grab a corner point, and drag inward or outward to resize.


    Above are the main school logos. Others are in development (such as those for centers and institutes). Don’t see your logo?

    Contact your project manager.

    Download Neue Font?

    Please note: The new font requires unique instructions for how to install. You must read the instructions included in the files below in order to install correctly.

    Download font for Mac and PC users. (ZIP)

    Download The New School Writing and Style Guide?

  • Business Basics

    Change My Email Signature?

    Go to the Email Signature page for instructions on how to change your email signature. Please note that these directions are will only work within the Gmail environment and will be different for an email client (Outlook, Apple Mail, etc).

    Order Stationery and Business Cards?

    If you are an administrator in charge of stationery for your office, go to MyNewSource marketplace via my.newschool.edu, then click on the Dupli order system buttons listed under "Print & Stationeries" to place your order. You will need a Worktag and an approved signer for your account.

    The New School Student Affiliation Cards
    Degree-seeking undergraduate or graduate-level students currently enrolled at The New School and in good academic standing with no holds on your student account may purchase The New School  Student Affiliation Cards

    Download Digital Letterhead?

    Provided below are digital letterhead templates in MS Word format. Two versions of each are provided: personal, which includes editable space for the sender's name, title, etc.; and plain, which is simply a logo and editable return address. Templates are designed to be used with the Neue font, which can be downloaded on this page.

    Order a New School Pocket Folder?

    Marketing and Communication maintains a supply of New School pocket folders available for purchase. To order small quantities with your FOAP, contact Maria-Elena Grant . For large orders or custom designs, contact your project manager .

    Create a Powerpoint Presentation?

    Provided below are university standard MS Powerpoint templates, including formats for most common page types. Two versions of each are provided: one set in Neue font (which can be downloaded on this page), and one set in Ariel (for sharing with users who may not have Neue). 

    Make Name Tags?

    Download The New School Name Tag template . You can use it with Microsoft Word and Avery labels to create simple self-adhesive name tags.

  • Print Materials and Merchandise

    Make a Poster?

    Download The New School Poster template

    Make a Post Card?

    Download The New School Postcard template

    Get Things Printed?

    The university has an account with Village Copier . They can help you with small print runs.

    Create Recruitment Materials?

    Materials specifically for recruitment of students must be developed in collaboration with Admissions and Marketing & Communication. Contact your admissions representative if you have recruitment ideas.

    Order New School Merchandise?

    Limited quantities of branded merchandise are available for purchase at the Welcome Center. For large or custom orders, contact your project manager .

  • Online, Social, and Email

    Start a Blog, Website or App?

    It is always best to check with Online Strategies department before starting a blog or creating an app. In order to be linked to from the New School website, you must follow The New School External Website/Blog Policy .

    Use Social Media?

    Before starting any new social media accounts please contact the Community Manager, Stephanie Leone . She can also help you with strategy for social media.

    Create an E-Blast or Email Newsletter?

    • For emails to promote public programs, please contact Public Programs.
    • If you have other email needs contact your project manager.

  • Events

    Create a Public Program?

    For information about planning, promoting, and implementing a public program, please visit the The Public Programs Toolkit or contact Public Programs

    Livestream an Event?

  • Photo, Video, and Livestream

    Hire a Photographer?

    For and Event, refer to the Master List: Photographer + Videographer - Approved Vendors for a listing of all approved and insured vendors. Make sure to follow the Photographers Handbook and Guidelines .

    Make a Video?

    Refer to the Videography + Livestream Guidelines at The New School to learn about how to setup events for video recording, live-streaming, and other video best practices.

    The New School brand - applied consistently - sets us apart from competitors and unites us as an institution. To ensure your video production is on brand, download our Photoshop VIDEO SLATES for titling your videos and keeping them on brand.  Please ensure that the NEUE font is installed on your system to ensure that the slates are working accordingly.

    Download a New School Slideshow?

  • Press and Media

    Request a Press Release?

    Talk to our Communications and Media Relations team

    Public Relations

    Phone: 212.229.5151

  • Signage

    Create a Temporary or Event Signage?

    • Event and other temporary signs can be created using one of the poster templates provided above.
    • Many rooms in the University Center have spring clips next to the door, where you can hang temporary signs, notifications, schedules, etc. Download the template and instructions.

    Get Permanent Signage Installed?

    For new or updated location or wayfinding signage in campus buildings, place a work order in Netfacilities .

  • Still Have Questions?

    Talk to your project manager.

  • FAQ's

    How Do I Use The New School's New Colors for My Projects?

    The New School colors are red, black, and white. A Pantone red, called “Parsons Red,” has been created exclusively for the university. (Red is not used for the logo itself. The logo is always black or white. Please see Brand Guide for specific instructions on how to use color and logos.)

    Here are the values for our red (print and digital):

    • Pantone Breakdown Rubine Red (51), Yellow 012(49)
    • CMYK Breakdown C (0), M (99), Y (91), K (0)
    • Screen Breakdown R (232), G (46), B (33)
    • HTML Breakdown #E82E21

    Can I Still Use Materials with the Old Logo and/or School Names?

    Only approved logos and school names are to be used on internal and external communication.


    Will Training on Using the New Font, Logos, and DIY Tools Be Offered?

    Yes. Please email  Maria-Elena Grant if you are interested in DIY training, and let her know if you use mostly Word templates or InDesign versions.