• Surabhi Mittal and Ruchi Tithe

  • Strategic Design Intervention - Cooks Studio

    Strategic Design Intervention - Cooks Studio
    My project is Cooks Studio, a system enabling Indian women cooks to provide regional home food primarily to young Indians living in New York. The two-sided marketplace empowers home cooks with a legal, commercial setup while spreading awareness through increased access to Indian home-cooked meals. The goal is to provide a sense of comfort to the Indian diaspora of students through a business model that provides home cooks with an outlet for expressing their culinary talents. Cooks Studio is considering the market of the new digital age by producing not only the product but also the strategic relationships that bring together supply and demand in novel ways.

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