• Streetwear Essentials with Complex

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    Streetwear Essentials
    powered by Yellowbrick
    Brianne Myers, Enrollment Director
    [email protected]

  • An unprecedented collaboration between Parsons School of Design and media platform Complex, this program can help you launch your career in streetwear. Students explore all aspects of the industry through 15 hours of online instruction featuring recognized leaders in the field. 

    • Format Online
    • Price $999
    • Total Courses 5
    • Course Length Self-paced (30–40 hours)
  • Courses 

    Streetwear Origins

    Streetwear remixes an array of fashion and visual references into its own medium. With reflections from iconic designers and industry experts, this course traces streetwear from its countercultural origins to its standing as a force in business and society.

    Thinking Like a Designer

    Learn how to turn inspiration into garments with lessons on brand narrative and identity, typography and logos, materials, tech packs, and sampling.

    Marketing, Branding, and Visual Communication

    Learn every aspect of marketing strategy for streetwear. You will emerge from this course with the ability to pinpoint your consumer, leverage media, create marketing materials, and identify the most worthwhile trade shows and brand activations.

    The Future of Streetwear Retail and Distribution

    Streetwear designers originally rejected physical retailing and traditional advertising. But as these forms of distributing and selling fashion become outmoded even for mainstream companies, will streetwear continue to innovate? Topics covered include VR and AR, new models of e-commerce, 3D and 4D printing, and direct-to-consumer sales. 

    Business and Entrepreneurship

    Fashion cannot flourish creatively without consumer support. This course examines the fundamentals of business: determining whether you’re ready for retail, deciding how and where to sell products, and pursuing strategic partnerships.

  • “I’m loving the course so far. It was just what I needed to take my brand to the next level.”

    — Willeen C., Streetwear Essentials student

  • Program Highlights

    Who Should Enroll

    • Creative individuals who want to conceptualize and realize a streetwear brand
    • Anyone interested in the history of fashion and new phenomena in the fashion business
    • Students of contemporary culture and globalization

    What You’ll Gain

    • Familiarity with the career paths available in streetwear
    • An understanding of how to develop a streetwear concept and sustain a brand 
    • Familiarity with all the tools and materials used in streetwear design and production
    • Social media tools for marketing to customers

    How You’ll Learn

    • Engaging video lectures and interviews with industry experts
    • Self-paced classes on demand
    • Project-based learning focused on developing real-world skills and portfolio assets
    • Flexibility to review course content and complete assignments at any time
  • Why The New School?

    The professional landscape as we’ve known it has changed dramatically, and ongoing learning is more important now than ever before. At The New School, we champion every student’s creativity and growth. By combining integrated disciplines with collaborative problem solving, we deliver an immersive, transformative learning experience. With the leadership of Parsons School of Design—a globally top-ranked design school—our faculty imparts the critical expertise students need to advance their careers or pivot to a new one in a constantly evolving world.

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