According to Lara Penin, the future of design is not necessarily about making things. “In the same way that the industrial revolution gave birth to mass products, we’re now entering a new period when designers are called on to design services and systems,” says Penin, associate professor of transdisciplinary design. Penin specializes in service design for social innovation and how design can effect positive social change towards sustainability. So what does all that mean in the real world? “Service design is about looking at people’s experience of a service and the social implications of that, whether that be related to health care, government, commercial or community organizations” she says.