Happenings is a platform and service that connects the performing arts to new audiences. Designed for Millennial college students, Happenings utilizes social and multimedia technology, to which these tech-engaged users habitually turn, in order to learn about the performing arts and share this interest with friends and peers.

Happenings is designed to enhance the pre-performance, in-performance, and post-performance experience. Users may filter event listings by favorite arts genre and companies, share events with friends, preview video trailers, and get a glimpse of what to expect when first visiting a performance venue. When it’s time to attend a performance, the app makes purchasing affordable tickets easy. Users receive discounted ticket offers based on self-selected preferences, ticket purchase history and the user’s performance ratings. Discounted and “rush” tickets are purchased from the phone instead of at the box office. During the performance, Happenings augments the in-theater experience by providing audiences with exclusive performance commentary, browsable peer reviews, and live conversation streams with both peers and performers.

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