• Media Management (MS)

    Media Management (MS) 2

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  • The Media Management graduate program offers you the advanced tools, practical experience, and professional network you need to succeed as a leader in today's rapidly evolving media industries. Whether you want to advance your media career or launch a new enterprise, our faculty of industry experts provides a solid foundation in the latest practices and concepts for managing traditional and emergent media organizations and platforms. 

    Program Highlights

    • Multitalented managers and makers

      Combine advanced business and leadership capacities with creative production skills to create and manage media that makes a difference.

    • Global media capital

      Study in New York City and access world-class media internships, career opportunities, cultural events, and industry networks.

    • International community

      More than one third of students come from outside of the United States, enabling you to participate in a classroom community of diverse global perspectives.

    • Flexibility for working students

      Enjoy the freedom to study full-time or part-time, on our campus in New York or online from anywhere in the world.

    • Degree Master of Science
    • Credits 36
    • Format Full-time or part-time, on campus or online
    • Duration 2 years (full-time)
    • Start Term Fall or Spring

  • Interdisciplinary Curriculum

    Keeping your knowledge and skills up-to-date as markets change and technologies advance is critical to your professional success. The Media Management curriculum prepares you with the insights and strategies needed for the rapidly evolving media industry. You may plan in-depth study in one or more of the subject areas listed below, sample a variety of subjects and approaches, or both. You also have the option of completing a graduate minor as part of your course of study.

    • Business development
    • Data analytics
    • Innovation and entrepreneurship
    • Integrated media strategies
    • Marketing and media sales
    • Project leadership

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    Career Paths

    Media Management graduates pursue their passions in many areas, including production, marketing, and business management for television, film, radio, and digital media; branding, marketing, and advertising; and media administration for commercial and nonprofit organizations. Many students advance their careers even before they graduate, participating in internships at leading media companies and programs such as TIDAL, NBC News, CNN, BET, Sony Music Entertainment, and The Late Show on CBS.

    Ninety-seven percent of 2018 graduates were employed within 12 months of graduating.

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  • Media Management MS students benefit from the professional insights that only leading industry executives, strategists, publishers, brand marketers, and entrepreneurs can provide. Learn from diverse practitioners and executives in established media organizations and start-ups who are pioneering innovative and disruptive business models.

  • Beyond the Classroom

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      Research Labs

      Research is integral to the Parsons learning experience, and students and faculty work together to challenge existing paradigms and advance emerging scholarship and practice. Explore the thematic research laboratories housed at Parsons and throughout The New School.

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      Industry Engagement

      Connect to the organizations, businesses, and entrepreneurs driving global creativity and commerce. In classes, internships, and extracurricular projects, you gain marketable problem-solving skills in sectors ranging from government and nonprofits to tech and creative industries.

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      Internships

      New York City’s thriving creative industry and cultural institutions are part of your Parsons education. Our Career Services Office is enmeshed in the art and design industries and can help you advance your career with industry-oriented internships. 

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      Funded Opportunities

      Funds are earmarked for graduate travel, research, and work to support your study. Opportunities include paid teaching assistantships, research fellowships and assistantships (including ones offered throughout The New School), ample student employment, and other grants available to U.S. domestic and international students alike.

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      Making & Academic Resources

      Enjoy access to extensive resources including New School libraries, computer labs, archives, and studios, along with Parsons’ state-of-the-art Making Center, facilities offering a broad array of tools to support your creative and academic growth.

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Undergraduates

To apply to any of our undergraduate programs (except the Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs) complete and submit the Common App online.

Undergraduate Adult Learners

To apply to any of our Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs, complete and submit the New School Online Application.

Graduates

To apply to any of our Master's, Doctoral, Professional Studies Diploma, and Graduate Certificate programs, complete and submit the New School Online Application.