Faculty

Tim has spent more than 30 years developing methods for understanding and anticipating cultural change. His work combines cultural semiotics, machine learning, social science, and strategic foresight to identify the codes, narratives, and behavioral patterns shaping markets and institutions. He is co-author of Story Systems and Cultural Research and co-inventor of scenarioDNA’s patented culture-mapping methodology. His current research examines how artificial intelligence can extend cultural analysis without separating patterns from their social and historical contexts. He is an Associate Teaching Professor at Parsons School of Design and a Global Community Professor at the Center for Future Studies at Universidad de Monterrey.

M.A. Cinema Studies

B.A. Art History

Generative AI and the Future of Home: DIA Online Sessions  Design Institute of Australia   The Treachery of Images in the Age of Artificial Intelligence  Dazed Sottoculture giovanili: dove trovarle, come riconoscerle  Vogue Italia  The Flux of All Resistance  L'Uomo Vogue  There is an artificial intelligence that identifies youth subcultures  NSS Magazine  Innovation for Future Service  Knowledge of Design Week   What Could Our Lives Be Like in 2025?  USA Today  The way Trump talks about immigration Quartz  Space, the Frontier Right in Front of Us  New York Times   Why Hongkongers need multifaceted training for a complex world South China Morning Post   Culture Networks and the Codes that Drive Them SXSW Fashion schools vs. AI 1 Granary

Books

Stock, T., & Tupot, M. L.  Story Systems and Cultural Research: A Mixed-Methods Guide to Forecasting Social Change, 2026 (Routledge/Taylor Francis)

UNDP (2024). UNDP Signals Spotlight, 2024. New York, New York. (contributor)

Stock, T., & Tupot, M. L. (2024). Culture Mapping: A Strategic Primer.

Stock, T., & Tupot, M. L. (2015) Mapping Culture: A Semiotic Approach to Understanding Culture.

Stock, T., & Tupot, M. L. (2019). Mapping Abstract Futures. Conference Proceedings of the Academy for Design Innovation Management. 2. 10.33114/adim.2019.02.186. 

Stock, T., & Tupot, M. L. (2020). Pre-Emptive Culture Mapping: Exploring a System of Language to Better Understand the Abstract Traits of Human Interaction. Vol. 1131. Cham: Springer International Publishing. doi:10.1007/978-3-030-39512-4_88.

Stock, T. (2016). The Epidemiology of Innovation. In: Marcus, A. (eds) Design, User Experience, and Usability: Design Thinking and Methods. DUXU 2016. Lecture Notes in Computer Science(), vol 9746. Springer, Cham. https://doi.org/10.1007/978-3-319-40409-7_16

Stock, T., & Tupot, M. L. (2006). Common Denominators: What Unites Global Youth? Young Consumers 7 (2): 36–43. doi:10.1108/17473610610701475.

Stock, T., & Tupot, M. L. (2015). Visualising Culture using Semiotics, RW Connect, Esomar publications.

Textbook Contributions

Lemish, D. (Ed.). (2022). The Routledge International Handbook of Children, Adolescents, and Media (2nd ed.). Routledge. https://doi.org/10.4324/9781003118824

Baylen, D.M. & D'alba, A. (2015). Interpreting, Using, Creating Images: Tapping Into Stories They Tell. Essentials of Teaching and Integrating Visual and Media Literacy: Visualizing Learning. Springer, p. 134.

Schiffman, L.G. & Lazar, L. (2009). Consumers in Their Social and Cultural Settings. Consumer Behavior. Kanuk, Pearson Prentice Hall. pp. 350-351.