Tim Stock
Part-time Associate Teaching Professor
Email
stockt@newschool.edu
Office Location
A - 66 West 12th Street
Download vCard
Profile
Tim is the Co-Founder of scenarioDNA, a cultural foresight consultancy that applies structured social science methods to analyze and anticipate cultural change. He is the co-inventor of a patented Culture Mapping methodology, which combines computational linguistics, machine learning, and Generative AI to identify linguistic and archetypal patterns that inform strategy and foresight. This approach enables organizations to move beyond conventional frameworks and better understand cultural dynamics and trends. Tim has worked with clients such as IKEA, Danone, Nike, KEF Acoustics, and the United Nations Development Program to integrate cultural analysis and foresight into their strategies. Tim speaks regularly on topics related to culture, design, and innovation, and his insights have been featured in media outlets such as Vogue Italia, The New York Times, Dazed, and Quartz.
Degrees Held
M.A. Cinema Studies
B.A. Art History
Recent Publications
UNDP (2024). UNDP Signals Spotlight, 2024. New York, New York. (contributor)
Stock, T., & Tupot, M. L. (2024). Culture Mapping: A Strategic Primer.
Stock, T., & Tupot, M. L. (2015) Mapping Culture: A Semiotic Approach to Understanding Culture.
Stock, T., & Tupot, M. L. (2019). Mapping Abstract Futures. Conference Proceedings of the Academy for Design Innovation Management. 2. 10.33114/adim.2019.02.186.
Stock, T., & Tupot, M. L. (2020). Pre-Emptive Culture Mapping: Exploring a System of Language to Better Understand the Abstract Traits of Human Interaction. Vol. 1131. Cham: Springer International Publishing. doi:10.1007/978-3-030-39512-4_88.
Stock, T. (2016). The Epidemiology of Innovation. In: Marcus, A. (eds) Design, User Experience, and Usability: Design Thinking and Methods. DUXU 2016. Lecture Notes in Computer Science(), vol 9746. Springer, Cham. https://doi.org/10.1007/978-3-319-40409-7_16
Stock, T., & Tupot, M. L. (2006). Common Denominators: What Unites Global Youth? Young Consumers 7 (2): 36–43. doi:10.1108/17473610610701475.
Stock, T., & Tupot, M. L. (2015). Visualising Culture using Semiotics, RW Connect, Esomar publications.
Textbook Contributions
Lemish, D. (Ed.). (2022). The Routledge International Handbook of Children, Adolescents, and Media (2nd ed.). Routledge. https://doi.org/10.4324/9781003118824
Baylen, D.M. & D'alba, A. (2015). Interpreting, Using, Creating Images: Tapping Into Stories They Tell. Essentials of Teaching and Integrating Visual and Media Literacy: Visualizing Learning. Springer, p. 134.
Schiffman, L.G. & Lazar, L. (2009). Consumers in Their Social and Cultural Settings. Consumer Behavior. Kanuk, Pearson Prentice Hall. pp. 350-351.
Performances and Appearances
Generative AI and the Future of Home: DIA Online Sessions Design Institute of Australia The Treachery of Images in the Age of Artificial Intelligence Dazed Sottoculture giovanili: dove trovarle, come riconoscerle Vogue Italia The Flux of All Resistance L'Uomo Vogue There is an artificial intelligence that identifies youth subcultures NSS Magazine Innovation for Future Service Knowledge of Design Week What Could Our Lives Be Like in 2025? USA Today The way Trump talks about immigration Quartz Space, the Frontier Right in Front of Us New York Times Why Hongkongers need multifaceted training for a complex world South China Morning Post Culture Networks and the Codes that Drive Them SXSW
Research Interests
Systems thinking, strategic foresight, trend analysis, subcultures, semiotics, generative AI, speculative design, sociolinguistics
Awards And Honors
Stock, T., & Tupot, M. L. (2015). U.S. Patent No. US9002755B2. Washington, DC: U.S. Patent and Trademark Office.
Portfolio
scenarioDNA
Culture Mapping Data Visualization
Analyzing Trends Blog
Analyzing Trends Podcast