• Faculty

  • Theresa Fitzgerald

    Part-time Lecturer

    Email
    fitzgert@newschool.edu

    Office Location
    L - 2 West 13th Street

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    Theresa Fitzgerald

    Profile

    Theresa Fitzgerald is a mission-driven creative leader, designer, and educator living in Brooklyn. She has extensive experience as a multidisciplinary design executive for global media and entertainment brands including Sesame Workshop, Sesame Street, Nickelodeon, Peanuts Worldwide, United Media, National Geographic, and Scholastic. Through her design expertise, she drives brand expansion and grows impact through  entertaining, educating and engaging audiences around the world.   At Sesame Workshop, the educational nonprofit organization, she led the design vision for the mission-driven brand, Sesame Street. Theresa provided creative strategy for 360 brand expression including philanthropic development, consumer products, publishing, digital products, motion and video, marketing campaigns, social channels, themed entertainment and experiential events. Theresa builds and leads diverse high-performing teams to produce award-winning brand systems to develop new brands and revitalize classic properties.

    Degrees Held

    Rochester Institute of Technology BFA

    Performances and Appearances

    SPEAKING ENGAGEMENTS RGD Design Thinking Conference  / Vancouver: “Character Matters” May 2023 AIGA Impact Design Conference / San Diego: “Design with Intention” June 2023 AIGA Fireside Chat with Bernie F. Johnson / Virtual 2022  Design Brown Bag / Colorado State University: Virtual 2022 RGD Design Virtual Conference: Virtual  “Leading In-house Design” 2022 Adobe Max Creativity Conference / Los Angeles: “Designing for Impact” 2019 How Design Conference / Boston “Lead With Intention” 2019 DesignObserver: Business of Design / Design of Business / Boston: “Transformational Power of Design” panel 2018 AIGA/NYC at Parsons School of Design The New School / Speaker NYC 2017 Friends Work Here: SwissMiss: Tina Roth Eisenberg / Speaker NYC 2017 IDSA: NE District Design Conference: Providence RI: “The Unexpected” and Play + Science Workshop 2017 Brand New Conference / Nashville: “Sesame Street: The Longest Street In The World” 2016  

    Awards And Honors

    Rochester Institute of Technology: Distinguished Alumni Award 2019  Brooklyn Navy Yard Visiting Artist Program 2015 Award-winning design Sesame Workshop and Nickelodeon: Emmy Awards 2005, 2006, 2007, 2018, 2022, AIGA Design Awards 2005, Clio Design Awards 2022  

    Future Courses

    Marketing, PR and Branding
    PUDM 2315, Fall 2024

    Past Courses

    Marketing, PR and Branding
    PUDM 2315, Fall 2023

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