• Faculty

  • Limassol Zok

    Part-time Lecturer

    Email
    limassol@newschool.edu

    Office Location
    L - 2 West 13th Street

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    Limassol Zok

    Profile

    Product Design Strategy Expert (Digital)

    Balancing strategic business needs with gaps in human behavioral needs, I help organizations transform their digital products into usable and meaningful experiences that have strategic impact for their success. I specifically excel around the intersection of Design and Technology, leading stakeholders and teams towards defining and meeting their strategic objectives, while leading them through the co-creative design process, and applying Design Thinking methods for extracting value. With strong emphasis on triangulating various research findings from collected quantitative and qualitative data, I focus on strategic storytelling to engage teams in understanding user needs, ideating ways to address their pain points, and in prototyping experiences for measurable and effective awareness, adoption, and conversion. With experience in large global companies (like McKinsey, Intuit Mailchimp, and Pearson), I currently teach Capstone courses at the BBA program here at Parsons.

    Degrees Held

    MS SDM, Strategic Design and Management, Parsons School of Design Strategies, (graduate with honors) 2016

    BGD, Bachelor in Graphic Design, American University of Beirut, 2005

    Certificate in Interactive Design, NNG, Neilsen Norman Group, 2020

    Certificate in Modelisme, ESMOD, 2011

    Professional Affiliation

    Member of the Interaction Design Foundation (IxD)

    Research Interests

    Digital UX / AI / Employee Wellness / Cybersecurity / Recruiting / Digital Marketing / Wearable Technology / Disruptive Business Models

    Awards And Honors

    - 2014 and 2013: Red Dot Awards for Communication Design

     

    Current Courses

    Design Research 1: Methods
    PSDS 2100, Spring 2025

    Past Courses

    Senior Project 1: Capstone
    PUDM 4120, Fall 2024

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