Faculty

Emily Huggard is an Assistant Professor of Fashion Communication at Parsons School of Design and author of the book Communicating Fashion Brands: Theoretical and Practical Perspectives.

Her research explores the definition of brand experience in the epoch of digital fashion and post-consumerism, the changing ideologies of luxury, and the use of installation art as a brand experience tool. Emily continues her practice as a brand consultant, strengthened by over 13 years of experience developing strategic fashion communication, marketing and brand strategies across the luxury, menswear and eyewear sectors. She has worked with brands such as Cutler and Gross, Victoria Beckham, COS, Tomorrowland and Maison Kitsuné in developing press, content, influencer and social strategy; and managing retail and non-retail brand experiences; prod­uct and creative collaborations. 

She has held past academic roles at London College of Fashion and the University of Westminster.

Websites:

www.communicatingfashion.com

www.emilyhuggard.com

MA Strategic Fashion Marketing London College of Fashion, University of the Arts London, London, United Kingdom

Postgraduate Certificate Academic Practice in Art, Design and Communication University of the Arts, London, United Kingdom 

Bachelor of Commerce (Hons) Business Administration University of Windsor, Windsor, Ontario, Canada

Huggard, E. Lonergan, P. and Overdiek, A. (2021) ‘New Luxury Ideologies: A shift from building cultural to social capital’, Fashion Theory.

Huggard, E. and Cope J. (2019) (Eds.) Communicating Fashion Brands: Theoretical and Practical Perspectives. London: Routledge.

Huggard, E. (2016) ’Exploring student definitions of engagement: A reflexive approach to designing learning activities’. SPARK: UAL Creative Teaching and Learning Journal, 1(1), pp. 5-18.