Faculty

Founder and Creative Director, SPRQ Innovation Lab Instructor and Curriculum Designer, School of Design Strategies BBA & MS, The New School Open Campus and Summer Intensive Studies, Director MPSFM School of Fashion

Edward Cardimona is global design leader spearheading strategies with innovative vision, a highly evolved design aesthetic, and interruptive marketing expertise. Re-inventing, re-energizing, and re-engaging global brands and start-ups has been at the forefront of his strategies for twenty-five years. Through design thinking and strategic methodologies, he is a futurist with the keen ability to connect creative and business strategies that engage in all channels. His current research interest has a focus on Design Leadership and soft skills in the techno-human centered workplace. Manifestations include workshops, curriculum design, and consulting.

Prior to forming SPRQ, his corporate experience as a chief creative officer highlighted these skills across a wide range of industries with such great global brands as: Nike, Diane Von Furstenberg, and IKEA. In addition to working with these brands, partnerships were also developed for celebrity brands including: Serena Williams, Lebron James, Cindy Crawford, and Ellen DeGeneres.