Parsons

  • Profile:

    Founder and Creative Director, SPRQ Innovation Lab Instructor and Curriculum Designer, School of Design Strategies BBA & MS, The New School Open Campus and Summer Intensive Studies


    Edward Cardimona is global design leader spearheading strategies with innovative vision, a highly evolved design aesthetic, and interruptive marketing expertise. Re-inventing, re-energizing, and re-engaging global brands and start-ups has been at the forefront of his strategies for twenty-five years.
    Through design thinking and strategic methodologies, he is a futurist with the keen ability to connect creative and business strategies that engage in all channels. His current research interest has a focus on Design Leadership and soft skills in the techno-human centered workplace. Manifestations include workshops, curriculum design, consulting, and publishing.


    Prior to forming SPRQ, his corporate experience as a chief creative officer highlighted these skills across a wide range of industries with such great global brands as: Nike, Diane Von Furstenberg, and IKEA. In addition to working with these brands, partnerships were also developed for celebrity brands including: Serena Williams, Lebron James, Cindy Crawford, and Ellen DeGeneres.

    Professional Affiliations:

    XRC Mentor Board member

    ELabs Mentor Board Member

    Current Courses:

    Business Models & Ent Strategy

    Design Leadership & Mgmt (Open Campus)

    Design Leadership & Mgmt (Summer 2019)

    Managing Creative Proj Teams

    New Design Firms

    The Skilled Professional

    The Skilled Professional (Summer 2019)

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