Parsons

  • Profile:

    SNAPSHOT: Graphic Designer, Educator. Executive Creative Director, Bookspan/ DoubleDay Entertainment. Principal, Zaino Design. Formerly: Creative Director of Creative Services Department, Newsweek, Inc.; Editorial Art Director, Americana Magazine of the American Heritage Publishing Company; Promotion/ Advertising Art Director, American Heritage and House and Garden magazine. Clients included: Time-Warner, CBS, NY Times, Time, Money, Newsweek, and Forbes magazines; CBS, Book-of-the-Month Club, the New York Times. Book designer: Miracles of Mary (Harper Collins), and the National Geographic Guide to Public Gardens Awards: Society of Publication Designers. "Re-Mixes"-Juried Nationwide Exihibitions 2016 to 2019.

    BIO: Since graduating from the Parsons School of Design in 1967, I have spent my career as an promotion and editorial designer for such companies as American Heritage Publishing, and as Creative Director for Newsweek and Book of the Month Club.

    In intervening years, I also ran my own design company, Zaino Design, with such clients as the Money Magazine, Forbes, TimeWarner, and CBS.

    A few years ago I left my last position at Doubleday Entertainment as Executive Creative Director to pursue an increased teaching schedule and re-entered the world of freelance designing.

    Partnering with both Lauren Stransky in 2008 at Stransky Studio, a virtual design and marketing company, and with Pentimento Design, Inc. as Brand Consultant in 2012, a visual communications and design studio, NYC & Balitmore, Md., my goal is to continue to uphold the highest standards in design and marketing and provide service to clients that share the same passion for excellence.

    I have taught several courses from Communication Design to Typography Core as an associate professor at Parsons School of Design for the past 35 years. I also taught Thesis at FIT in the MFA Illustration Department from 2009 to 2016 and taught Designing with Typography and Publication Design at Altos De Chavon School of Design in the Dominican Republic during their Winter and Summer semesters.

    In 2009 I returned from an interesting month in China where a group of 60 Parsons students and professors collaborated with students from Tsinghua University in Beijing on various design projects for Nokia and The United Nations.  And, in 2012 I traveled to India’s West Coast to pursue my interest in the typography of the many regions in the North and South by photographing hand painted signs and walls.

    After photographing these signs I returned home to continue to photograph and then “remix” the symbols that I saw around me everyday. The art of "Re-Mixing" reflects my love of letterforms of all kinds, especially hand lettering, calligraphy, and typography and my fascination with digital collage by which the mundane and literal is transformed into the abstract and innovative. That is the work I am now exploring.

    I commuted for years between my studio in NYC and my home in the western Catskill Mountains. My dogs spent their time hunting frogs and snakes and tearing with wild abandon through the flowerbeds that I so lovingly tended. Now that I am - again - a full time New Yorker, I clutter my house and studio with antiques - stuff  (I collect alphabets and typography books), enjoy cooking for family and friends (veggies from NYC farmers' markets), attending a good performance - or exhibit - at The Met (from Puccini to Monk), I try to get on a river to flyfish (I will tell you about the “one” that got away!), and I am, through good times and bad, a diehard Yankee fan. And, more...

    Follow me on Instagram @zaino_711

    See my "Re-Mixes" #CarmileSZaino

    Current Courses:

    Explorations in Typography

    Explorations in Typography (Spring 2019)

    Graphic Design 1 (Open Campus)

    Graphic Design 1 (Spring 2019)

    Graphic Design 1 (Open Campus)

    Process & Skills

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