Parsons

  • Profile:

    Emily has over 10 years of experience developing strategic fashion communication, marketing and brand strategies across the luxury, menswear and eyewear sectors, as well as four years of teaching experience in both full-time and adjunct academic positions at London College of Fashion and the University of Westminster. She has worked in-house as the PR and Marketing Manager for luxury eyewear brand Cutler and Gross and Harry's of London and has worked in agencies and on a consultancy basis with brands including Victoria Beckham, Maison Martin Margiela, COS, Han Kjøbenhavn, Maison Kitsuné, Tomorrowland and Jonathan Saunders, developing press, content and social media strategy; managing influencer initiatives; managing retail marketing and experiential events; CRM; product and creative collaborations; and leading the creative direction of seasonal campaigns and branded moving image.

    Emily also had the opportunity to manage the communication strategy for the AHRC-funded FIREup (Fashion, Innovation, Research and Enterprise) project, helping the UK designer sector promote their products, access new contacts and tap into academic/entrepreneurial expertise.

    Her research explores the enterprise orientations of the Detroit fashion start-up sector; the effect of artistic collaborations on the brand image of luxury fashion brands; and challenging the definition of the branded aesthetic experience. 

    Degrees Held:

    MA STRATEGIC FASHION MARKETING                                                       

    London College of Fashion, University of the Arts London, United Kingdom

     

    MA ACADEMIC PRACTICE IN ART, DESIGN AND COMMUNICATION

    PG CERT, University of the Arts London, United Kingdom

     

    BACHELOR OF COMMERCE (Hons) BUSINESS ADMINISTRATION 

    Research Interests:

    Exploring the enterprise orientations of the Detroit fashion start-up sector

    The effect of artistic collaborations on the brand image of luxury fashion brands

    Challenging the definition of the branded aesthetic experience

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