Parsons

  • Profile:

    An inspirational design leader and information architect, Edward brings together creative teams and business management to articulate ideas, translate them into identity, and design products and experiences that are breakthrough and engaging for consumers across all global markets.

    As a creative director and brand strategist, he has spearheaded design strategies with some of the greatest global brands encompassing the world of fashion, accessories, home, beauty, and sports industries.

    As founder of the creative agency SPRQ, he connects with entrepreneurial start-ups as well as evolving business models as an accelerator, change agent and mentor; shepherding them toward their new North Stars.  

    Current Courses:

    Design Leadership & Mgmt (Open Campus)

    Managing Creative Proj Teams

    New Design Firms

    Business Models & Ent Strategy

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