Writing for the Internet
Reading Web copy is different from reading printed text. An entire writing genre has emerged to accommodate online users' reading style. Documents written to be read online should be clear, concise, and easily scanned by the human eye. The increasing popularity of mobile technology has made brevity and clarity even more important. Half of all visitors to New School websites access them on mobile devices.
Web reading is not a linear activity. Users roam from page to page, collecting bits of information from a variety of sources. They scan a page, get the information they need, and move on. Web reading may also be disorienting because webpages, unlike books or magazines, present content without preamble. The vast majority of visitors to New School websites arrive through a search engine, and once here, use the site's search engine to find additional content.
