Trademark & Licensing Programs

The New School’s Office of University Trademarks was formed to protect and license the university’s marks around the world. Those who wish to use the university’s identifying trademarks on commercial products must obtain permission from the Office of University Trademarks. 

The Office of University Trademarks serves as a resource for The New School’s campus community. The office manages the filing and maintenance of The New School’s trademark registration and serves as the contact point for general trademark registration inquiries and requests. These activities are handled in cooperation with the Office of the General Counsel.

Mission Statement

The purpose of the Office of University Trademarks is to protect and license the university’s marks around the world.

The university owns the name New School and any other mark, logo, insignia, seal, crest, design, symbol or any combination of these that has come to be associated with the university, but not limited to those registered marks (Marks). The use of the university Marks requires the permission of the Office of University Trademarks. Please note that the university's Brand Guidelines and the requirements of our Marketing Office must still be followed. The university reserves the right to modify this policy at any time; determinations shall be made by the Office of University Trademarks.

The university monitors the use of its Marks and ensures that branding and use policies are being followed. The Trademark and Licensing Programs are designed to:

  • Protect the university’s name and reputation
  • Promote the university through licensed products and other licensing arrangements 
  • Preserve the university’s history by protecting historically significant and otherwise important trademarks

Contact Us

For more information about The New School’s Trademark and Licensing Programs, including licensing, use of name, merchandise, and other general matters, please contact the Office of University Trademarks:

Office of University Trademarks
66 West 12th Street
New York, NY 10011
trademarks@newschool.edu

Contact Us

Office of University Trademarks
66 West 12th Street
New York, NY 10011
trademarks@newschool.edu

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Notice of Nondiscriminatory Policy

The New School admits students of any race, color, national and ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.