Marketing & Communication

Who We Are

In Marketing & Communications (M&C), our mission is to champion The New School’s legendary schools, brands, and community, helping to tell our story in ways that amplify the distinctive brilliance of each area and inspire people around the world to engage with our remarkable educational offerings. We serve our university community by sharing timely news, relevant information, and guidance in emergent situations. Together with our colleagues across the university, we ensure that the innovative scholarship and collective creativity that are our hallmark inspire the world, deepen our global impact, and sustain our institution for generations to come.

What We Do

We create traditional, digital, and social media programs to elevate The New School as a leading rigorous urban university that prepares students across disciplines to creatively and courageously innovate as engaged global citizens.

Priotities and Activities:

Build Brand Identity, Reputation and Affinity

• Strategic brand positioning: consistent voice, identity, experience
• Compelling, integrated activation for brands, across audiences and touchpoints

Promote Recruitment and Enrollment

• Brand engagement; Content strategy: storytelling, successes, differentiation
• Digital awareness marketing (SEO, paid media, etc.); website; program support

Ensure Stakeholder Communication

• Leadership messaging and information
• Crisis and rapid response

How We Can Help

We are natural storytellers.

Our team turns ideas and facts into exciting and distinctive stories. We seek out ways through strategy, insight, design, images, and words to elevate every communication about the university and present your program or projects in an engaging and mind-opening way. Collaborating at an early stage allows us to identify the ideas that are the most exciting and motivating for your audience and ways they can complement other initiatives at the university.

Please let us know how we can help you tell your story.

Tools & Training

The New School's Marketing and Communication department has updated the tools and training resources we offer to address our colleagues' evolving communication needs. On this webpage, you'll find templates, how-to guides, and videos to help you engage your audience with branded materials that reflect the university identity.