Strategic Design and Management BBA

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What our students, alumni, and faculty are doing in NYC and worldwide

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Program Contacts
Michael Sainato, Program Director
Killeen Hanson, Program Director
Edward Cardimona, Associate Director

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Parsons
The New School

The BBA Strategic Design and Management program prepares new generations of creative thinkers to leverage cutting-edge practices in design-led research, strategy, and systems thinking, enabling them to lead the design of business and the business of design in innovative ways. Taught by industry specialists, this interdisciplinary program familiarizes you with critical design skills and the essentials of branding, product and service development, innovation, law, finance, ethics, value alignment, and sustainability.

Program Highlights

Project-Driven Learning
Lectures, seminars, and studio courses offer you a variety of hands-on learning experiences that emphasize field-based research alongside individual and group work.
Systems Mindset
Our approach to design and business enables you to explore issues that span professional sectors. You learn to bring together design, business, and the social sciences to understand and respond to today’s complex problems.
Industry Engagement
Collaborate on real-world projects with some of the world’s most influential business, nonprofit, and public organizations. Gain practical experience and opportunities to network with diverse stakeholders and industry leaders.
Career Preparation
Prepare for a successful career across industries and leadership roles in entrepreneurship, consulting, nonprofits, corporations, or graduate programs.
Socially Minded
Apply creativity and design methods to the challenge of problem solving and leadership in future-oriented, socially engaged organizations in a variety of global contexts.
Global Networks
BBA faculty members include the most innovative leaders in their fields. They enrich your learning with current best-practices and years of professional experience.

DegreeBachelor of Business Administration (BBA)
FormatFull-time, on campus, or a mix of on-campus and online courses
Credits120
Duration4 years

Curriculum

Your BBA begins with Parsons’ first-year curriculum, which serves as the academic foundation for all undergraduate programs at Parsons. From your second year on, you dive into courses in your major field of study. Design history and theory seminars complement management and design-led research studios, helping you develop your research, writing, and critical reasoning skills. University electives broaden your perspectives.

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Career Paths

Many BBA Strategic Design and Management students undertake internships during their studies that help launch their careers. Graduates find success in design strategy, innovation, entrepreneurship, branding and marketing, and management.

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Explore Our Community

Discover what our students, alumni, and faculty are doing in NYC and worldwide.

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Faculty

Parsons faculty represent a broad range of expertise and are acknowledged as leading practitioners and scholars in their fields.

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Student Work

Strategic Design and Management (BBA)

Beyond the Classroom

Internships
New York City’s thriving creative industry and cultural institutions are part of your Parsons education. Our Career Services Office is deeply connected to the art and design industries and can help you advance your career with industry-oriented internships.
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Making & Academic Resources
Enjoy access to extensive resources including New School libraries, computer labs, archives, and studios, along with Parsons’ state-of-the-art Making Center, facilities offering a broad array of tools to support your creative and academic growth.
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Industry Engagement
Connect to the organizations, businesses, and entrepreneurs driving global creativity and commerce. In classes, internships, and extracurricular projects, you gain marketable problem-solving skills in sectors ranging from government and nonprofits to tech and creative industries.
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Study Abroad
Enrich your learning and prepare for work in global contexts with study abroad that exposes you to new perspectives and settings in which to apply your creativity. Our study abroad destinations include, Paris, London, Florence, and more.
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