Amelia Blackwell, Miles Pope, Sofia Corti Maderna

Our team was commissioned by Estée Lauder Companies to reimagine an annual Breast Cancer Awareness Campaign, focusing on their Sale-A-Bration event hosted for Estée Lauder employees.
The departure point for this project was to develop a deep understanding of purpose for this event. Why are we doing this, and whom are we designing for? For these questions, we turned to the breast cancer community. Through extensive research and in-depth interviews, we discovered an incredibly strong community of cancer fighters, survivors and their families who fight for a world without breast cancer every day.
We have reimagined the campaign with a three-tiered approach, including a Launch Party, Monthly Social Media and Marketing Collaborations, throughout the course of the year.

This is #ESTÉEstrong.

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