Strategic Design and Management (BBA)
What our students, alumni, and faculty are doing in NYC and worldwide
thinkparsons@newschool.edu
212.229.5150
Program Contacts
Michael Sainato, Program Director
Killeen Hanson, Associate Director
The BBA Strategic Design and Management program prepares new generations of creative thinkers to leverage cutting-edge practices in design-led research, strategy, and systems thinking, enabling them to lead the design of business and the business of design in innovative ways. Taught by industry specialists, this interdisciplinary program familiarizes you with critical design skills and the essentials of branding, product and service development, innovation, law, finance, ethics, value alignment, and sustainability.
Your BBA begins with Parsons’ first-year curriculum, which serves as the academic foundation for all undergraduate programs at Parsons. From your second year on, you dive into courses in your major field of study. Design history and theory seminars complement management and design-led research studios, helping you develop your research, writing, and critical reasoning skills. University electives broaden your perspectives.
Many BBA Strategic Design and Management students undertake internships during their studies that help launch their careers. Graduates find success in design strategy, innovation, entrepreneurship, branding and marketing, and management.
Discover what our students, alumni, and faculty are doing in NYC and worldwide.
New York City’s thriving creative industry and cultural institutions are part of your Parsons education. Our Career Services Office is deeply connected to the art and design industries and can help you advance your career with industry-oriented internships.
Enjoy access to extensive resources including New School libraries, computer labs, archives, and studios, along with Parsons’ state-of-the-art Making Center, facilities offering a broad array of tools to support your creative and academic growth.
Connect to the organizations, businesses, and entrepreneurs driving global creativity and commerce. In classes, internships, and extracurricular projects, you gain marketable problem-solving skills in sectors ranging from government and nonprofits to tech and creative industries.
Enrich your learning and prepare for work in global contexts with study abroad that exposes you to new perspectives and settings in which to apply your creativity. Our study abroad destinations include, Paris, London, Florence, and more.
Explore sample opportunities to create an interdisciplinary path of study around this major:
The New School admits students of any race, color, national and ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.
