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  • Faculty

  • Neyda Martinez

    Director of the Media Management Graduate Program & Associate Professor of Professional Practice in Media Management


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    Neyda Martinez


    Neyda Martinez is Director of the Media Management Graduate Program and Associate Professor of Professional Practice in Media Managment in the School of Media Studies and Co-Director of the university-wide Impact Entrepreneurship Initiative. This academic year, 2022-23, she is a TNS Faculty Fellow of The Robert L. Heilbroner Center for Capitalism Studies at The New School for Social Research and a Sundance Documentary Producing Lab Fellow.

    Martinez is a producer and a strategic communications and cultural consultant with over 20 years experience. She is currently producing two documentary feature films Bartolo (dir. L. Fabrizi-Rios, a 2020-21 Firelight Media Fellow); A Chasm in Chinatown (dir. K. Eng, a 2007 Guggenheim Fellow) and The People vs. Austerity (dirs. G. Hildebran and V. Vazquez-Irizarry).  Previous titles for which she has served as producer include Decade of Fire (2018, co-dir. G. Hildebran and V. Vazquez-Irizarry) which won PBS’ Independent Lens 2020 Audience Award; and Lucky (2013, dir. L. Checkoway, EP Steve James). Martinez is also Co-Executive Producer of the acclaimed narrative short film Acuitzeramo (dir. M.A. Caballero) acquired by HBO and associate producer of HBO's Habla Now!  and Habla Loud! (2020 and 2022, dir. A. Ferreras). 

    For over 14 seasons, Martinez’s efforts helped build national recognition of American Documentary's (AmDoc) award-winning PBS nonfiction series' POV and America ReFramed. She spearheaded the communications efforts, and brokered strategic partnerships with WNYC and The Atlantic, for example, while consistently garnering press coverage in outlets such as CNN, The Chicago Tribune, The Boston Globe, NPR, the New York Times, Associated Press. In addition, she was also the project manager for the organization’s rebranding campaign. 

    Martinez is the founding producer of Habana/Harlem® a music and humanities initiative to aid in community bridge-building, while co-producing the 30th and 35th anniversary releases of Michele Rosewoman’s New Yor-Uba: A Celebration of Cuba in America, winner of a Chamber Music America grant for the composer and jazz pianist. Martinez is the recipient of a Rockefeller Cultural Innovation Fund Award for The New Audience Project™, a curriculum and program she created with A.J. Muhammad to engage marginalized women as cultural ambassadors, and to train them as micro-entrepreneurs in the cultural economy.

    She is recognized for her pivotal role as Director of Public Relations and Marketing for El Museo del Barrio, the leading Latino cultural institution in New York City, specializing in Latin American and Caribbean art. She also held key positions and managed departments or initiatives at The Public Theater, The Vidal Partnership, and Salomon Smith Barney/Citigroup. As an independent consultant, she served as Director of National Engagement for PBS’ Peabody award-winning series, Latino Americans, and was a consultant for The Takeaway (co-created and co-produced by Public Radio International and WNYC) where she served as an executive coach, diverse audience engagement and community sourcing editorial consultant in five markets, as well as Fundación Cuba Avant-Garde; the Upper Manhattan Empowerment Zone; Hachette Book Group USA/Grand Central Publishing (Time Warner Books), NYC’s Mayor’s Office of Adult Education; Pernod Ricard, a major sponsor of the Latin Grammys®, and most recently, WNYC and Futuro Media Group’s podcast, “La Brega,” among others.

    Her career in the arts began with the The Lakeside Group, producer of the Chicago International Art Expo at Navy Pier among other fairs, where she assisted in various aspects of production, served as special assistant to the president, and managed international media partnerships and international artist and cultural exchange programs.

    A contributing editor to NYU’s Latinx Project, Martinez sits on advisory committees for the Creative Justice Initiative, The Metropolitan Museum of Art, Chicago’s Puerto Rican Agenda, and serves on the boards of Women Make Movies the world’s leading distributor of independent films by and about women; climate justice organization, UPROSE, an intergenerational, multi-racial, nationally-recognized, women of color led, grassroots organization that promotes sustainability and resiliency through community organizing, education, and leadership development; and PEPATIÁN: Bronx Arts ColLABorative, an organization dedicated to creating, producing and supporting contemporary multi-disciplinary art by Latinx and Bronx-based artists. Prior board service includes Third World Newsreel and the National Association of Latino Independent Producers. An active cultural advocate and leader, Martinez nurtures the next generation with hands-on mentoring. She earned a Masters in Public Administration from Columbia University's School of International and Public Affairs. 



    Current Courses

    Independent Study
    NMDS 5920, Fall 2022

    Managing Innovation in Media
    NMDM 5315, Fall 2022

    Future Courses

    Management Capstone
    NMDM 5940, Spring 2023

    Social Impact Entrepreneurship
    UTNS 5101, Spring 2023

    Past Courses

    Management Capstone
    NMDM 5940, Spring 2022

    Managing Innovation in Media
    NMDM 5315, Spring 2022

    Thesis Supervision
    NMDS 5960, Spring 2022

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