October 16, 2008 – February 1, 2009
Sheila C. Johnson Design Center
On view at Parsons The New School of Design, the exhibition OURS: Democracy in the Age of Branding ushered in the Vera List Center’s 2008-2009 program cycle, Branding Democracy. Hosted and organized by Parsons The New School for Design and curated by the Vera List Center’s director, the exhibition was timed to coincide with the final stages of the American presidential elections. It presented a range of works by emerging and established international artists that reflected on some of the desires generated and satisfied by democracy—such as choice, participation, freedom of expression, a sense of belonging and the promise of individual success—and assessing whether these values have become associated with the idea of democracy in the way a consumer brand acquires value.
The exhibition was complemented by a range of lectures, talks, performances, workshops and participatory events, many of which took place in the gallery, within a “democratic” structure designed for this purpose by British artist Liam Gillick.