A primary role of The New School’s Trademark Program is to enforce ownership of and protect The New School’s trademarks worldwide. The Office of University Trademarks vigilantly monitors its marks to ensure authorized and compliant use and actively pursues legal action against those who use the marks without authorization.
The New School Trademarks
The New School’s trademarks include the logos and wordmarks presented in The New School’s Brand Guidelines and Gnarls the Narwhal Guidelines. Follow these guidelines to ensure proper use of the trademarks. Any unauthorized use is strictly prohibited.
The New School’s Brand Guidelines
The New School’s Brand Guidelines provide the tools you need to join in our mission of conveying the depth, breadth, and power of what The New School brings to education and to our society. It is important to uphold our brand’s values. The guide explains the intent behind the elements of our visual identity. By employing the
system described here, we can build equity for the New School brand while exercising creativity in developing communications materials.
Learn more about our Brand Guidelines
Gnarls the Narwhal Guidelines
Gnarls the Narwhal is the official mascot of the university and has become a recognizable and whimsical symbol of our community. We want to continue to build our presence through consistent use of the mascot, conceived in the context of The New School’s
existing brand. This design is intended to embody the spirit, experience, and collective identity of the New School community in a way our creative, bold, impassioned students can directly relate to.
Unauthorized Uses of The New School’s Marks
Those who encounter unauthorized uses of The New School’s marks should contact the Office of University Trademarks at [email protected].