A groundbreaking university deserves a groundbreaking visual identity. Our branding system now reflects the iconoclastic, fearlessly creative approach to higher learning that sets apart our community. You have all the tools you need to express our commitment to creativity, collaboration, and innovation in graphic form. Below are the three cornerstones of the new visual identity system.
Our new bespoke typeface that offers infinite design possibilities through regular, extended, and very extended widths for each letter or pair of letters.
The New School colors are red, black, and white. We have a custom-created color red for the university, “Parsons Red,” that has its own Pantone chip.
This graphic statement echoes the horizontal banding on the landmark Joseph Urban building and the University Center.
Finally, the interconnected relationship between The New School and its various schools is front and center in a variety of branding options.
Contact your project manager.