Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand.
Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos.
Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing with a brand mindset will inevitably prove unsuccessful.
Drawing on research, psychology, and decades of experience, Tattoos, Not Brands: An Entrepreneur’s Guide to Smart Marketing and Business Building offers an innovative approach to marketing. It includes simple steps to prepare for success and identify the approach to marketing that will work best for you and your vision.
Each chapter concludes with a few simple questions or exercises to help you discover the right tattoo for your business.
In Tattoos, Not Brands, you’ll master the tried-and-true basics of marketing and learn how to make them work for your business or endeavor; identify your tattoo type and find out how to achieve authenticity with your customers and clients; and learn how to show off your tattoo and bring it to market - successfully.
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